PxPixel
Market Snapshots–the Mind of the Market - AvNetwork.com

Market Snapshots–the Mind of the Market

Author:
Publish date:

I sometimes digress down discussions of macroeconomics and other non-technology-related issues that affect our industry. I won’t belabor the point that any industry is at much at the mercy of larger economic trends as parochial tech trends. And I’ll point out that InfoComm International is increasingly conducting market research that seeks to clarify economic trends as well as technology trends.

Note InfoComm’s recently published October 2012 Economic Snapshot Survey:

http://www.infocomm.org/cps/rde/xbcr/infocomm/InfoCommEconomicSnapshot_Oct2012.pdf

The latest installment in a periodic survey that, according to InfoComm, “examines the overall ‘economic health’ of the AV industry and brings into focus the issues, factors and trends affecting business performance on an international scale.”

It wouldn’t be an economic survey without a lot of acronyms. Examining the IPI (InfoComm Performance Index), and the ICHI (InfoComm Company Health Index).

What does this mean? While the IPI is centered on how the respondents feel about their company’s overall performance, the ICHI is based on actual event/situation indicators.

But economics is as much an art as a science, and at the core of economic theory is the factoring in of “perceptions”– i.e. you can crunch all the econometric data you want, but consumer, business, and investor perceptions of how stable or predictable business climates are, are key to all economic analysis and forecasting. In other words, the fuzzy stuff. So the most interesting parts of InfoComm’s October 2012 Economic Snapshot Survey are the actual quotes in the sections marked “AV Provider Feedback” and “End-User Feedback”. These are anonymous quotes from providers and customers about key trends they’re dealing with.

An interesting comment from an end-user:

“We don't care about digital signage. We don't care about 3D. We don't care about giant touch panel tables. We care about professors who want to walk into a classroom and expect the A/V system to work 100% of the time. We're concerned that nothing we have installed will work with the paradigm shift we're seeing in computing towards consumer electronics. We already have people who want to walk into a classroom with an iPad and start presenting without plugging into anything. We're concerned that the A/V industry as a whole has their head stuck in the sand and will not have a solution that works for these situations for many years to come (let alone one that works 100% of the time). Everything I saw at

InfoComm was all fine and good but had almost no application in our academic environment…”

Ouch. OK, let’s not get too obsessed by one comment, but right there, you’ve got a lot of issues being revealed–at least for the education market. Hard to get that into an acronym.

But the report concludes:

“The most encouraging news in the October 2012 InfoComm International Economic Snapshot Survey is clearly the input from the end users. The waning of the IDI scores of the past three surveys has not only been halted, but the IDI forecast has reached a new high….”

So we’ve seeing conflicting trends out there. But the good news the market is growing and companies are healthy. Read between the lines for the good stuff.

Check out the report:

http://www.infocomm.org/cps/rde/xbcr/infocomm/InfoCommEconomicSnapshot_Oct2012.pdf

Related

The Battle of the Tech Giants–the (Invisible) Hand of Markets

 There is something missing in all the press analysis of these clashes of the giants. Beyond the Apple vs. Samsung headlines, there is the continuing story of major Japanese companies Sony and Sharp struggling to regain some of their mojo in the face of the both the Apple juggernaut and the rise of Korean giants LG and Samsung.   

AVNetwork—The Road Ahead

Most of us started working in some part of the “AV” world–well, back when AV was a small group of niche areas. Traditional AV like boardroom and classroom. The rental and/or staging market. Home theater. Audio was audio–the recording business, and PA for concerts, churches, countless small venues.

Image placeholder title

4K vs OLED Skirmishes on Horizon

The CEDIA trade show and conference is right around the corner– just over a month away. Whether or not you work on the “residential” market side (AV for the home– home theater or home automation), just like the CES show in January the CEDIA is always a window on important display technology issues.

Image placeholder title

The World is Flat– But Still Hard to Navigate

I still get slightly irritated when a flat panel maker calls their LCD flat panel an “LED TV” or “LED panel”. (For me it's a cringe factor equal to hearing someone call a big LED wall at a stadium or arena a “Jumbotron”)... we are all still living in a world where consumer market technology advances drive many segments of the pro AV side, and often dictate the jargon.