While the user experience associated with digital signage software may be intuitive, large-scale deployments mandate thoughtful planning and consideration.
Verizon Media and Broadsign have extended their partnership to directly integrate Verizon Media’s programmatic demand-side-platform with the Broadsign Reach programmatic DOOH supply-side-platform.
LumenAd, a Seville, Spain-based advertising company, has recently begun deploying two Christie Crimson laser projectors in its projects with digital out-of-home (DOOH) media.
Audience intelligence company AdMobilize has partnered with Broadsign to provide DOOH networks with integrated audience measurement solutions.
The new partnership will enable dynamic content delivery, yield optimization, and programmatic capabilities across Pattison’s 4,000 screens.
BrightSign owners will now be able to connect their screens and ad inventory to Adomni’s Ad Marketplace.
New council will be a resource for DSF Members to support DOOH advertising companies, agencies, and brands.