DOOH

New council will be a resource for DSF Members to support DOOH advertising companies, agencies, and brands.

A fan of ABC’s Shark Tank? Then you’ll definitely recognize WaiveCar, a start-up bringing together digital out-of-home (DOOH) advertising and car-sharing. The fleet of electric cars feature LCD screens connected to BrightSign HD1023 media players, which route advertising content to the screens as chosen by the advertiser.

Broadsign International has reached an agreement with Westfield Corporation, one of the world’s largest shopping center owners and managers, to power Westfield’s existing digital media network of 500 screens located at 18 flagship shopping centers across the U.S.