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  1. Features
  2. AV Network

In Association with

Vistar Media on DOOH

By Tim Albright ( AV Network ) published 19 February 2021

Eric Lamb, VP of publisher solutions at Vistar Media, virtually sat down with Tim Albright to chat about the state of the digital out of home (DOOH) market. In this deep dive, Lamb discusses what makes a programmatic DOOH system, the current trends of the signage market, where things might be headed moving forward, and more.

About Vistar Media

Vistar Media was founded in 2012 by leaders in the digital advertising space, who saw the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home.  Vistar has built a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH). This includes a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP), integrated together to enable data-driven, automated, and measurable DOOH transactions.  The company has also built core infrastructure software for media owner networks (Cortex), to help ensure they are stable and can smoothly run programmatic campaigns, as well as unique customer experiences.

For more information, visit vistarmedia.com.

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AVNetwork created this content as part of a paid partnership with Vistar Media. The contents of this interview are entirely independent and solely reflect the opinion of Vistar Media.

Tim Albright
Tim Albright
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Tim Albright is the founder of AVNation and is the driving force behind the AVNation network. He hols a B.S. from Greenville College and is pursuing an M.S. in Mass Communications from Southern Illinois University at Edwardsville. When not steering the AVNation ship, Albright has spent his career designing systems for churches both large and small, Fortune 500 companies, and education facilities.

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