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Projection Powers Protest Movements

Projection Powers Protest Movements

Art is often about making a statement or telling a story, so it’s no surprise that art is often motivated by politics. But what happens when art and technology merge? A larger-than-life story is born.

Global protest organization Greenpeace has been using massive video projectors and software to shine messages on nuclear power plants, across the bow of tankers, onto mountains in Switzerland, and everything in between to spread its message of hope for a healthier world.

Greenpeace used its social media to help a projection-mapped protest go viral.

Depending on the budget, or if a protest is funded by outside interest groups, protest organizations like Greenpeace often contract or partner with specialized projectionists to carry out more involved events. This strategy worked well in April 2015 in Madrid, Spain. The Spanish government had recently introduced a law to curb public protests, which was opposed by 80 percent of the public; the United Nations stated the measures “violated the very essence of the right to protest.”

No Somos Delito (We Are Not a Crime), which represents more than 100 organizations, including Greenpeace, worked with a production company called Garlic to create a stunning virtual protest against the “Gag Law.” A barely-visible scrim was hung in the street and wispy, ghost-like figures marched on for about 10 minutes at a time.

The goal of these fleeting images, as with other “projection bombs” was to have the message spread virally through social media, get picked up by broadcast media, and have a long-tail effect living on the web.

The Law

Is projection bombing legal? That’s a tricky question, which is why a projection mapper needs to be agile and knowledgeable. “The trick is to get set up quickly and get your photos as soon as you can,” said Jonathan Stevenson, media officer at U.K.-based Global Justice Now.

©Backbone Campaign

©Backbone Campaign

Backbone Campaign projects its message on the U.S. Supreme Court.

As long as the projectionist is standing on public property, there are no laws against projection messages onto any façade, according to Stevenson. But protestor beware: “At the German Embassy, we were eventually approached by security who asked us to stop, and then threatened to call the police,” he said. “By the time they arrived we’d been in place for some time and got our shots, so we were happy to call it a day.”

Grassroots Guerillas with Light Guns

Not all organizations have the budget for large projectors. Bill Moyer is the co-founder and executive director of the Vashon, WA-based Backbone Campaign. Moyer, along with friends from an artist affinity group, launched Backbone in 2003 with the following mission statement: “Backbone Campaign amplifies the aspirations of ‘We the People’ with creative strategies and artful activism to manifest a world where life, community, nature, and our obligations to future generations are honored as sacred.”

With a lean budget and people working in 20 cities throughout the U.S., Backbone Campaign needs to keep equipment setup simple. Each team is equipped with one or two ETC Source Four 750-watt ellipsoidal spotlights, and several gobos (goes before optics) with a chosen, pre-cut message. “We use a zoom, then we have two lenses that we can shift in order to create a wider or narrower beam depending upon what our target is,” said Moyer. “If the target is further away, we have a narrow beam to get there and not be too big and washed out.” For most projections, the team uses a Source Four with a zoom lens that goes from 15 to 30 degrees. Using two 12-volt-deep cell batteries wired in parallel gives them 15-to 20-minutes of projection time.

Backbone Campaign has been using projection since Occupy Wall Street. “On the second anniversary of that event, we projected ‘Rights Are for People’ up onto the face of the U.S. Supreme Court,” Moyer said.

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.