Sponsored Content
Re-Sauce is a global business consultancy specializing in sales strategy, sales introductions, marketing, and PR. Founded in 2020, its CEO Gordon Dutch was a former owner of a number of award-winning businesses, including Prestige Audio, a specialist U.K. AV integrator, BBG, a leading European AV distributor, and Peerless-AV. He was inducted into the SCN Hall of Fame in 2025. Recently, Re-Sauce recently announced the appointment of Beky Cann, former director of global PR at Peerless-AV, as Re-Sauce’s new head of global PR and marketing.
SCN: Beky, as an industry veteran, what made Re-Sauce the right fit for you?
Beky Cann: After 11 years in-house at Peerless-AV, I was ready for something more. I loved building a global brand from the inside, but I’ve always wanted to set up independently and I really missed the variety of working across multiple brands, seeing the industry from different angles, and helping organizations communicate their stories to the market.
Re-Sauce was a natural fit because I could see that the value proposition is unlike other agencies. Its two sides to the business offer a winning combination of sales strategy and storytelling. Gordon has built a business rooted in relationships and credibility, and I could see an opportunity to elevate the global PR and marketing side to match that strength.
There’s also a trust factor. Gordon and I have worked together for many years, including during our time at Peerless-AV, so we understand how each other operates and we bounce off each other. Re-Sauce isn’t just about noise; it’s about meaningful introductions, strong narratives, and measurable ROI. That’s exactly the kind of dynamic environment I wanted to be part of in my new career journey.
SCN: What is new in your role with Re-Sauce?
BC: As head of global PR and marketing, I’m leading an already strong, trusted network of local-language PR specialists across Europe, the Middle East, and the Americas, several of whom are former editors of leading trade publications. With my 25+ years of experience in Pro AV, digital signage, electronics, and IT, I have a lot of connections, so I am re-opening doors for Re-Sauce with past client relationships, as well as some new ones.
SCN: What was it like returning to ISE in a new role after so many years with Peerless-AV?
BC: The variety at Re-Sauce is genuinely energizing—we have so many exciting brands, including D-Tools, PlexusAV, and Pufferfish. I returned from ISE this year with a whole new mindset, ready for the next wave of opportunities. This year I attended wearing several hats; as well as representing Re-Sauce, I am a committee member for the AVIXA Women’s Council UK and so was championing all the content and learning experiences we were involved in. Being in such a male-dominated industry, just seeing lots of women presenting and leading sessions on and off the show floor was fantastic. Female attendees were up this year, as the data being released officially by ISE shortly will confirm. Experiencing ISE from a broader lens reminded me why I love this industry. It’s vibrant, evolving, and incredibly relationship driven.
SCN: What are some of the more exciting developments you’ve seen recently?
BC: Display technology continues to evolve, especially in dvLED, where development is now about performance, integration, and lifecycle rather than pure pixel pitch. And creatively, we’re seeing more ambitious physical formats—curved, semi-transparent, spherical installations, and more—which push AV beyond traditional rectangles and into architectural storytelling.
Open standards are also particularly exciting. The work being done by the AIMS Alliance around IPMX is important because interoperability and ecosystem thinking are what will genuinely move the industry forward.
Gordon Dutch: At ISE 2026, AI was not just a buzzword, with brands like D-Tools starting to actively include AI into their platform. In general, AI is offering practical efficiencies across content management, analytics, and system optimization. It’s no longer seen as a threat but an opportunity.
Content was key at the show as well. The quality of content was amazing. One of the reasons why Pufferfish received so much attention at the Zones booth was due to the amazing content they created. I am confident that this will also be a key part of their success going forward.
"Push Beyond" was the official theme for ISE 2026 and whilst it didn’t initially resonate with me, now, having attended the show and reflecting back, I think it was a perfect fit. The industry is changing. IT and AV have already converged, broadcast and live events are converging now, and the advent of AI means the need for critical cybersecurity is high on the list. ISE gave us all of these and all in one place.
SCN: Gordon, how has Re-Sauce grown since it was founded in 2020?
GD: Re-Sauce has changed beyond all recognition since we launched. It became clear that the ability we had to create direct sales introductions between brands and global AV consultants and system integrators was something wholly unique. Whilst we are headquartered in the U.K., I have spent over 30 years living and working in the U.S. and bringing U.S. brands into Europe. Re-Sauce is also now taking European brands into the U.S. Bringing Beky on board will now allow me to spend for more time on the sales strategy and sales introductions, and so Beky can the concentrate on the PR and marketing, which is her forte.
BC: Prior to Peerless, I worked at a global tech PR company for over 10 years, and so I was lucky enough to work with some amazing people based all over the world. When I joined Peerless-AV, I brought over that knowledge and contacts. I am now doing the same for Re-Sauce. Re-Sauce already has a well-established global network of AV experts based in the U.K., U.S., LATAM, Middle East, APAC, Germany, France, and Iberia. This allows us to undertake highly technical case studies and translations that are not only correct in the local language, but in context to our industry. We can also become a “single point” for brands, which saves them a huge amount of time and makes them more efficient.
SCN: What makes the Pro AV space such a compelling area as a marketing and PR firm?
BC: To me, I think it’s because you can physically see and feel the impact of what our industry creates in any professional environment. It’s constantly evolving and there are so many interesting brands with unique stories to tell.
GD: It’s also an industry that thrives on relationships. Decisions are built on trust and that makes our direct sales relationships so important. We can normally get any of the brands we work with in front of their target customer with a personal introduction. Storytelling is also very important. It’s not just about product features, it’s about real-world outcomes, applications, and experiences—and that's where Beky really adds an extra dimension to Re-Sauce’s capabilities globally.
SCN: What are some of the biggest changes you’ve seen in Pro AV since Re-Sauce was launched?
BC: I think the ecosystems that are created around Pro AV and workplace technology are so important now. Sustainability, interoperability, and lifecycle planning. There’s also far more crossover with broadcast and IT. The boundaries between AV, media production, and enterprise technology are increasingly merged and that’s so exciting.
"The industry is changing. IT and AV have already converged, broadcast and live events are converging now, and the advent of AI means the need for critical cybersecurity is high on the list."
Gordon Dutch, Re-Sauce
GD: The one thing that hasn’t changed is the strength of relationships. Shows like ISE and InfoComm are such amazing events and need to be capitalized on. At Re-Sauce, we ensure that our clients don’t just “turn up” at a show. We ensure that their booth and products are already highlighted, and we ensure that there is a strong pre-show communication plan. We organize press events, coordinate public speaking opportunities, and meetings with key sales targets. That way, our brands maximize their ROI. You can’t just leave it to chance that people will “happen to pop by your booth.” These shows are a big investment and so the dollars need to count for something in terms of prospective sales.
SCN: Since hybrid, there hasn’t really been “the next big thing.” Is that good or bad?
BC: I guess we don’t need a standout, headline technology every year, so long as the industry keeps developing. Yes, brands all want to stand out in a competitive market and hype is good, but Re-Sauce is good at building brand visibility. Brand alliances and focus on better user journeys will support growth and confidence in tech going forward.
SCN: From a technology standpoint, what’s next for Pro AV?
BC: I don’t see the future as necessarily one “big thing.” It’s smarter, more connected, open systems delivering measurable value. However, there is no doubt that AI has gone from being just a buzzword to something far more meaningful. AI’s impact will be felt across our industry in terms of content creation, system designs, and many other areas.
GD: I also feel that whilst LED technology will continue to drop in cost and increase in quality, there will still be a space for projectors and other display technologies. One thing I do see more of is the awareness of just how important the audio aspect is in audiovisual. More and more end users are realizing the importance of better acoustics and higher quality sound is to retail experiences and UCC. I also believe that we will see higher quality and more immersive hologram technology in the future. As Beky said earlier, the boundaries between broadcast, live events, and AV are merging quickly. These are no longer separate industries.
If you are considering expanding into Europe, globally, or would just like a stronger presence in the U.S., learn more at www.re-sauce.net or contact them at hello@re-sauce.net.
