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Stampede to Rebrand as Exertis Pro AV

Tim Griffin, Group Managing Director of Exertis
Tim Griffin, Group Managing Director of Exertis (Image credit: Future/Megan A. Dutta)

Stampede is planning to rebrand itself as Exertis Pro AV. The change was announced today at the 2019 Stampede Vendor Summit in Buffalo, NY.

Tim Griffin, group managing director of Exertis, and Kevin Kelly, president and CEO of Stampede, each took the stage in a room full of manufacturing partners to make the announcement.

“To be a homogenous brand is almost going to be impossible,” Griffin said. But Exertis, whose parent company, DCC Technology, purchased Stampede in July 2018, is up to the challenge as it has been through this before while making a slew of acquisitions over the last decade.

Griffin added that using a single Exertis umbrella brand will allow the company to achieve economies of scale, while also allowing for the “beauty of a customer-centric, local, accountable, empowered, and agile business.”

“We’ve been doing the Stampede brand for more than 20 years. This change is meant to reflect the evolution of the business,” Kelly added.

The branding initiative was rolled out at the Integrate Expo in Australia in August and will roll out in the United States over the next year.

Megan A. Dutta
Megan A. Dutta is the content director for Systems Contractor News (SCN) and Digital Signage Magazine, both Future U.S. publications. Dutta puts her passion for the audiovisual industry on each and every page, whether print or digital. Prior to Future U.S., Dutta was the marketing communications manager at Peerless-AV, where she led the company’s marketing and communications department. In this role, Dutta was an active supporter of the AVIXA's InfoComm Exhibitor Steering Committee; she chaired the committee for the 2017 show, a prestigious honor that allowed her to provide leadership and support to both the InfoComm tradeshow and its exhibitors. Dutta is the recipient of AVIXA's 2017 Young AV Professional Award and Women in Consumer Technology's 2018 Woman to Watch Award. Dutta is co-founder of Women of Digital Signage, an organization designed to provide a pathway to promote networking, mentoring, and personal growth.