Roadmap 2025: Shure

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By ( AVTechnology ) published

Susy Liem, Associate Vice President of Global Product Management for Conferencing Products at Shure, shares insights into its roadmap and what 2025 holds for its customers.

Susy Liem, Associate Vice President of Global Product Management for Conferencing Products at Shure
(Image credit: Getty Images)

AVT Question: Please share insights into your company's roadmap and what 2025 holds for customers.

Thought Leader: Susy Liem, Associate Vice President of Global Product Management for Conferencing Products at Shure.

This year, Shure is celebrating its 100th anniversary, marking a century of pioneering innovation, exceptional quality, and unyielding audio excellence. Shure’s commitment to innovation has led to numerous advances in audio technology.

Shure’s cutting-edge products ensure superior audio clarity, confidentiality, ease of use, zero-touch provisioning, and seamless integration with leading AV and videoconferencing platforms and AI productivity tools. Our focus on collaboration, reliability, advanced technology, and enhanced security has made us a trusted partner for IT and AV professionals, driving high-quality, efficient communication and collaboration for business, corporate, and educational organizations.

Shure is continuing to innovate to bring more intuitive and streamlined workflows to our customers through real-time monitoring, control, updates, and support from anywhere." —Susy Liem, Associate Vice President of Global Product Management for Conferencing Products at Shure

Continuing with this trend in 2025, Shure will be unveiling a wealth of new solutions that will significantly benefit professionals in enterprise and education, as well as open new business opportunities for our partners.

With each new Shure innovation, we recognize that clear and precise voice capture is essential for efficient collaboration among teams and the accuracy of AI productivity tools such as Microsoft Copilot. The new Shure IntelliMix Room Kits and the expansion of the Microflex Ecosystem, including a complete Microflex Wireless neXt portfolio and new Microflex Loudspeakers, ensure best-in-class performance.

Shure also simplifies workflows for IT managers and AV professionals. ShureCloud, the cloud-enabled centralized management platform, enables unified control of Microflex Ecosystem devices and IntelliMix Room DSP software licenses, with additional features and integrations incoming.

Shure is continuing to innovate to bring more intuitive and streamlined workflows to our customers through real-time monitoring, control, updates, and support from anywhere. Having the best collaboration tools for hybrid and remote environments has never been easier.

Cindy Davis
Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn.