Pervasive TV Selects Convergent for Nationwide DOOH Deployment - AvNetwork.com

Pervasive TV Selects Convergent for Nationwide DOOH Deployment

Author:
Publish date:

Convergent is implementing its FusionDX Ad Network service for digital out-of-home (DOOH) network provider Pervasive TV. The company is using the service to manage and distribute its ReachMeTV Entertainment Network to over 70 million people across more than 2,000 screens and one million hotel rooms throughout the United States.

Image placeholder title


“We chose Convergent because of their innovative technology and extensive experience managing screens and networks,” said Lynnwood Bibbens, Pervasive TV CEO. “We went through over 50 companies before landing on Convergent. It was a no-brainer to work with them.”

Pervasive TV has networked thousands of screens in key markets across the United States into an integrated content and advertising delivery system that can be programmed on a screen-by-screen basis. The ReachMeTV on-location entertainment network focuses on content first and advertising second to attract viewers in airports, salons, gas stations and convenience stores.

“I find the best at whatever I need to have done and I go to them. It lets me sleep at night,” Bibbens said. “Convergent is the one company that decided to really invest in a single platform to deliver a full-service solution. We’re creating a new entertainment category, and we wanted a partner that believes in our vision. We would have had to build the network ourselves if we hadn’t found Convergent.”

FusionDX is an integrated cloud-based platform that provides simplicity, scalability and flexibility. It automates all aspects of digital signage workflow – from content creation, approval, storage and management to network deployment, monitoring, case management and incident resolution. It allows organizations to shift the cost of building a network from a capital expense to an operating expense tied to specific ROI goals, which is an attractive element of the service for Pervasive TV, Bibbens said.

Convergent’s FusionDX Ad Network service and expertise is enabling Pervasive TV to roll out its network to the top 50 U.S. airports earlier and faster than expected, accelerating its growth plans, Bibbens said.

“Convergent’s service also will help us build out multiple versions of our network. It offers the back-end support to allow us to customize our offering,” he added.

“Pervasive TV has done a great job developing, securing and programming compelling content that engages viewers. The value they place on content and their overall business strategy is completely aligned with ours,” said Steve Schilling, president of Convergent. “We’re very excited to be working with Lynnwood and his team to help the company achieve its objectives.”

Related

Image placeholder title

Harris DOOH Network Powers Automotive Broadcasting Network

The Automotive Broadcasting Network (ABN) is several months into its large-scale, digital signage network rollout at auto dealerships across the United States. Harris Digital Out-Of-Home solutions serve as the core network architecture, with the company’s InfoCaster suite of hardware and software products supporting all dynamic content creation, network management and targeted media playout functions.

Harris DOOH Solution for ABN Auto Dealerships

The Automotive Broadcast Network (ABN) has selected Harris Corporation as its vendor of choice for a dynamic, scalable Digital Out-Of-Home (DOOH) solution to augment its Dealer TV broadcast at auto dealerships across North America. The solution will deliver superior technology, network operations management, and turnk

FreePlay Selects 7-Eleven TV for Promotion

Seeking to reach the widest swath of gamers nationwide, FreePlay Labs has chosen 7-Eleven TV as the exclusive TV partner to promote its Cowboys & Aliens videogame, Cowboys & Aliens – Silver City Defense.   The announcement was made today by FreePlay CEO Greg Easley and Darren Mann and David Veckerelli of D

PumpTop TV Expands Florida Reach

PumpTop TV , the out-of-home digital media network , announced the addition of 25 gas and service station partnerships in Tampa and Orlando. The Florida expansion announcement follows on the heels of PumpTop TV’s recent move into Detroit . PumpTop TV is part of a nationwide affiliate network wit

rVue DOOH Analytics

rVue, Inc., has announced it is providing hosted web-based analytics for digital out-of-home (DOOH) media at no cost. rVue Analytics helps businesses use performance data to improve their marketing campaigns and DOOH networks. With rVue Analytics, businesses can now access proof of performance metrics such as network