On Visualization Technologies: Christie

Michael Bernhardt Director of Product Management Christie Digital Systems
(Image credit: Future)

AVT Question: Please share insight into display technology trends, new form factors, and applications.

Thought Leader: Michael Bernhardt, Director of Product Management at Christie Digital Systems

Choosing the right technology for your project is paramount. The biggest and brightest LED video wall won’t always be the best fit, and determining the technology depends on a few factors, including viewing distance, the location and surrounding environment, and budget.

LCD video walls remain the best solution for projects where guests will view the display up close and when the budget is a major factor. LED is available in a range of pixel pitches—from 0.75mm to 2.5mm—to accommodate a range of viewing distances. LED also creates a truly seamless look—where no bezels are visible between tiles—and the cost for LED displays continues to trend downwards.

Look for LCD and LED displays that provide flexible and high-performance image processing built into the display, which will allow you to visualize and manage content directly on the display." —Michael Bernhardt, Director of Product Management at Christie Digital Systems

Networking is another key aspect to consider. Digital signage and its infrastructure can become very complex quickly, especially in venues that have multiple displays or video walls that show synchronized content. Whether the displays support software for installation and servicing or are compatible with a control system, being able to adapt your displays to a wide variety of applications will ensure a user-friendly experience.

How content is delivered to your display, whether through a computer or media server, requires some consideration. Look for LCD and LED displays that provide flexible and high-performance image processing built into the display, which will allow you to visualize and manage content directly on the display. For large video walls, or for content with different resolutions or formats, choose a content management system or image processing solution that is flexible, integrated into the display, and has a broad feature set to ensure the content looks impeccable.

[On Next-Gen Audio: 15 Thought Leaders]

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn