On AVoX: Sony

Rich Ventura, Vice President of B2B at Sony Electronics
(Image credit: Future)

AVT Question: Please share insight into the current state of networked AV and control; what you see as barriers to entry; and what advice can you offer on how AV/IT managers can overcome limited resources or a lack of buy-in.

Thought Leader: Rich Ventura, Vice President of B2B at Sony Electronics (opens in new tab)

As AV/IT managers plan for the future with limited resources and rigid infrastructures, both proper planning and establishing goals at the onset of a project help keep things on track from a timeline and budget perspective. AV/IT managers should also take advantage of the copious benefits available from manufacturers, such as integrated solutions, warranty programs, and bundles.  

AV/IT managers should take advantage of the copious benefits available from manufacturers, such as integrated solutions, warranty programs, and bundles" — Rich Ventura, Vice President of B2B at Sony Electronics

Companies including Sony are providing more transparency to the community by providing important resources such as field-based sales support engineers, technical product documentation and key product specifications, building information modeling (BIM) content, CAD drawings, case studies and white papers, among others. These valuable resources provide a more accessible way to inform, plan, specify, and integrate a project. AV/IT managers should also consider flexible technologies that can accommodate various infrastructures and installation methods. Additionally, scalable technologies that can grow with the customer—through software and firmware updates to unlock new capabilities—allow users to get the most out of their technology without paying for unnecessary features. Selecting trusted, dependable manufacturers that provide compatibility among key partners is also critical to ensuring a seamless installation and longevity. 

AV Technology's Thought Leader Series on AVoX

Check out what other industry thought leaders have to say about the state of networked AV. A full list with links can be found at the bottom of the On AVoX, the Intro Article (opens in new tab)

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.