On AVoX: Shure

Peter Herr, Director of Global Integrated Systems Marketing at Shure
(Image credit: Getty Images)

AVT Question: Please share insight into the current state of networked AV and control; what you see as barriers to entry; and what advice can you offer on how AV/IT managers can overcome limited resources or a lack of buy-in.

Thought Leader: Peter Herr, Director of Global Integrated Systems Marketing at Shure (opens in new tab)

The adoption of networked AV systems promises enhanced audio quality, more flexible signal routing, and the efficiency of using the organization’s existing network infrastructure. Together, these benefits make networked AV an attractive choice for corporate, education, and government organizations that need to deliver superior audio and video in a wide variety of room types and respond to changing configurations and needs.

AV system providers have rapidly enhanced the interoperability between AV components and the network switches that provide the platform for them to work." — Peter Herr, Director of Global Integrated Systems Marketing at Shure

But realizing the benefits of AVoIP requires organizations to have a firm grasp of their network’s topology and configuration. Especially at smaller and mid-size organizations, the time and expertise required to optimize the network to run AV alongside other enterprise applications efficiently and securely places an added burden on IT departments who are responsible for managing the network.

This creates a hurdle that may discourage some organizations from adopting networked AVoIP or prevent them from reaping the full benefit of it. The fundamental value of AVoIP should be attainable without extensive configuration of AV or networking components. In addition, these systems should be easy to deploy in both smaller and larger settings, and provide seamless interoperability that does not demand time-consuming trial and error. There’s no room for experimentation; networked AV needs to work right the first time.

Fortunately, AV system providers have rapidly enhanced the interoperability between AV components and the network switches that provide the platform for them to work. This has greatly simplified the installation and commissioning process, enabling system integrators and IT departments to make rooms conference-ready in less time, and with less effort.

AV Technology's Thought Leader Series on AVoX

Check out what other industry thought leaders have to say about the state of networked AV. A full list with links can be found at the bottom of the On AVoX, the Intro Article (opens in new tab)

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.