On AVoX: Just Add Power

Taft Stricklin, Sales Team Manager at Just Add Power
(Image credit: Future)

AVT Question: Please share insight into the current state of networked AV and control; what you see as barriers to entry; and what advice can you offer on how AV/IT managers can overcome limited resources or a lack of buy-in.

Thought Leader: Taft Stricklin, Sales Team Manager at Just Add Power (opens in new tab)

We’re in unprecedented times: There’s an explosive demand for transmitting 4K signals over the network at a time when equipment and chip shortages are making it difficult to fully realize project goals. Traditionally, this would have been a barrier, but now it can be a great opportunity. In the past, for example, not being able to get your hands on exact equipment models might have meant being locked into a specific, extremely limited, and expensive AV matrix—or alternatively, a transmitter/receiver set that didn’t have all the right features.

Now, AV/IT managers can future-proof their AV-over-IP system with agile and modular components." — Taft Stricklin, Sales Team Manager at Just Add Power

Now, AV/IT managers can future-proof their AV-over-IP system with agile and modular components. Modularity delivers the capacity for growth and can benefit organizations in two ways: one, at the system level, where organizations can easily add more screens and sources of any resolution at unlimited scale by simply adding a receiver to a display and/or a transmitter to a source; and two, at the hardware level, with transmitter and receiver models that can be deployed to meet network system needs now but upgraded in the field for new features later. In either case, the project can go on without sacrificing features or throwing away money on hardware that will have to be ripped and replaced.

AV Technology's Thought Leader Series on AVoX

Check out what other industry thought leaders have to say about the state of networked AV. A full list with links can be found at the bottom of the On AVoX, the Intro Article (opens in new tab)

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.