DPAA announced that Toronto-based Media City has joined the association.
"Media City is aptly named, as they offer impactful, targeted ad opportunities on digital screens in Canada's major cities," said Barry Frey, President & CEO of DPAA. "We are delighted to welcome this fast-growing company to our membership ranks and look forward to helping to pave the way for additional growth opportunities in the future."
Sylvio Deluca, CEO, Media City. , said,
"We were the first company in Canada to start selling Outdoor Digital, almost 20 years ago," said Sylvio Deluca, CEO, Media City. "Joining DPAA, Barry and his team feels like coming home again. We’re thrilled to be part of this organization."
DPAA is a global, digital out-of-home marketing association. DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.