The Optronics Division of Maxell, Ltd. announced that as of October 1, 2019, Maxell, Ltd., through its United States subsidiary, Maxell Corporation of America, will assume responsibility for all operations related to both Hitachi-brand and Maxell-brand projector products and accessories in the North American market. This announcement marks the culmination of a six-year progression that began with Maxell, Ltd.'s acquisition of Hitachi Consumer Electronics, Co., Ltd.'s projector design, development, and manufacturing assets and resources in 2013.
Maxell will begin introducing many new projector products to the professional AV market in North America. The transition is expected to be seamless for end users and distribution partners of both the Hitachi and Maxell brands, as it will not involve disruption to established resources and personnel engaged in projector-related research and development, engineering, sales, marketing, or product support.
The planned October 1 transition will ensure that all original warranty, service, and support obligations applicable to both Hitachi-brand and Maxell-brand projector products occurring prior to that date will continue to be fully honored and upheld.
In addition, customer benefits and loyalty programs for house of worship and education customers, such as the OneVision and OneVision Kids programs, will continue without interruption.