"While nudging on a small scale appears to expand access to financial aid and higher ed enrollment, the practice may have less impact on a statewide or national level, according to a new study by the National Bureau of Economic Research."—Source: University Business
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WHY THIS MATTERS:
Long story short, nudging works best when it feels more customized. At scale, the personal touch that helped nudging work in smaller batches falls by the wayside.
