NCR Corporation announced that Bojangles is deploying a high-definition NCR Vitalcast digital signage solution as a new unit standard at its company-owned locations.
Bojangles’ will leverage the state-of-the-art digital signage solution to bring its popular food and beverages to life with visually compelling animations and messaging similar to the brand’s iconic advertising. The NCR Vitalcast digital signage is currently installed in approximately 25 Bojangles’ restaurants with additional restaurants anticipated to install in 2017.
The signage solution will provide Bojangles’ restaurants the opportunity to showcase a wider variety of food and beverages with high resolution product shots and video to enhance the overall guest experience. The digital signage solution will also make it easier and cost effective to update information in real-time, feature new and limited time products, and display nutritional information.
“We are delighted to partner with NCR to include this digital signage solution in our company-operated restaurants,” said Randy Poindexter, senior vice president of marketing for Bojangles’. “Enhancing the guest experience is a pillar of our corporate strategy, and as we will soon unveil our new restaurant concept, innovative technology like this is an important part of that strategy.”
Vitalcast features provide greater flexibility to promote specific menu items during different day parts, localize content and add regional menu item variances. In addition to providing the Vitalcast software, NCR is supporting the installation with content management services.
“Digital signage is quickly becoming a core component of a QSR’s consumer engagement strategy,” said Paul Langenbahn, president of NCR Hospitality. “Our goal is to enable brands, like Bojangles’, to transform their in-store customer experience to better connect with today’s consumer.”