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#AVintheAM on System Complexity

#AVintheAM on systems complexity

In the latest session of #AVintheAM (opens in new tab)—a popular Sunday morning Twitter chat—Chris Neto (opens in new tab), #AVintheAM originator and social media expert, asked questions like "Could the current trend to oversimplify AV system design be hurting the overall function of the room?"

Here is a roundup of answers.

Meg ExMachine (opens in new tab)

We shouldn’t need to simplify the system so much as the experience. A system can be complicated; usually, to achieve what’s asked for, the system has to be complicated. The experience of using and controlling the system should be simple for the customer.

Hope Roth (opens in new tab)

The biggest issue I see is when someone sells a system to a client without talking about how it will be used. Then, I come in and have to let them know they bought a system that won’t support their desired sequence of operations .

Kev Talbot (opens in new tab)

Not sure it's about over simplification, more over complication. The systems are as simple as the requirements, it's complicating the functionality of the requirements that causes more pains, isn't it?

Rob Sheeley (opens in new tab)

AV's job is to support the activities in the room. Room users pretty much use laptops, tablets, smartphones, and whiteboards exclusively these days. How we choose to connect them, display them, and control them seems to be where the real magic happens in our industry.

Karen BTX (opens in new tab)

A well-designed system should be easy/intuitive to use, whether the design itself is complex or simple. In my opinion, problems arise when the wrong people decide which features are needed. For example, a classroom system's features should be decided by the teachers who will use it.

For more stories like these, read the full Twitter thread here (opens in new tab)

To join in the conversation, watch Neto's Twitter page (opens in new tab) on Sunday mornings for the weekly discussion topics and follow the #AVintheAM thread (opens in new tab)

Editor's Note: Some responses have been edited for style/length/clarity.

Megan A. Dutta is a pro AV industry journalist, and the former content director for Systems Contractor News (opens in new tab)(SCN) and Digital Signage Magazine (opens in new tab), both Future U.S. publications. Dutta previously served as the marketing communications manager at Peerless-AV (opens in new tab), where she led the company’s marketing and communications department. Dutta is the recipient of AVIXA's 2017 Young AV Professional Award and Women in Consumer Technology's 2018 Woman to Watch Award. Dutta is co-founder of Women of Digital Signage (opens in new tab), an organization designed to provide a pathway to promote networking, mentoring, and personal growth.