On AI & AV 2024: WyreStorm
Zec Voislav, Product Director at WyreStorm, shares insight and opinion on AI and the cloud's impact on Pro AV today and in the near future.
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AVT Question: Please share your insight on AI and the cloud's impact on Pro AV today and in the near future.
Thought Leader: Zec Voislav, Product Director at WyreStorm
We are witnessing a transformative shift in the AV industry, driven by the integration of cloud technologies and artificial intelligence (AI). The future of AV in the cloud is not just promising but transformative, poised to redefine how businesses, educators, and entertainment sectors operate.
Article continues belowCloud-based AV solutions are providing unparalleled scalability. Organizations can easily expand their AV capabilities without significant investments in on-premise hardware. This flexibility allows for the dynamic adjustment of resources based on demand.
The cloud is facilitating seamless collaboration by enabling remote access to AV resources. Teams can collaborate in real-time from different locations, leveraging high-quality audio and video streams.
AI-powered predictive maintenance can analyze data from AV equipment to predict failures before they occur." —Zec Voislav, Product Director at WyreStorm
Cloud platforms offer centralized management of AV systems, simplifying the deployment, monitoring, and maintenance of AV infrastructure. Advanced analytics provided by cloud services help in understanding usage patterns, optimizing performance, and preemptively addressing potential issues.
And finally, AV systems in the cloud can easily integrate with other cloud-based applications and services, such as customer relationship management (CRM) systems, learning management systems (LMS), and various productivity tools.
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Artificial intelligence is set to significantly impact the AV industry, bringing forth innovations that will enhance user experiences and operational efficiencies. AI will drive intelligent automation in AV systems, from automatic camera tracking and switching to advanced audio processing. AI-powered predictive maintenance can analyze data from AV equipment to predict failures before they occur. This proactive approach minimizes downtime and extends the lifespan of AV systems.
AI will enable more intuitive user interactions through natural language processing (NLP) and voice recognition. Users will be able to control AV systems using simple voice commands, and AI algorithms will analyze user preferences and behaviors to deliver increasingly personalized AV experiences.

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.
