Insight Enterprises announced that it has entered into an agreement with Delaware North Companies -- Boston, owners and operators of Boston’s TD Garden, to serve as the “Official Technology Partner of the TD Garden” and a “Proud Sponsor of the Boston Bruins.”
“Through Insight’s expertise, this upcoming season we will be installing a state-of-the-art digital signage network that maximizes fan engagement and interaction and provides an opportunity to distribute content for patrons, advertisers and sponsors alike,” said John Wentzell, president, Delaware North Companies – Boston and TD Garden.
As a technology leader in the sports and entertainment market, Insight said it brings broad experience in planning, implementing and managing state-of-the-art technology solutions that deliver a more interactive and engaging fan experience and broaden the flexibility, functionality and efficiency of today’s sports and entertainment venues. According to the company, the partnership gives it exclusive naming rights of the “Insight Club Lounge,” a hospitality area of The Premium Club at the TD Garden, along with an array of client hospitality and unique branding opportunities.
“Insight brings the expertise and experience to implement the state-of-the-art technologies that allow the TD Garden to continue to evolve the fan experience and improve operational efficiencies,” said Dave Casillo, sr. vice president, strategic partnerships and marketing for Tempe, Ariz.-based Insight. “This partnership also allows us to raise awareness of our extensive technology capabilities in both the Boston and Northeastern markets where we have a significant presence.”
According to Insight, this agreement expands its list of sports marketing partnerships, which include the Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks, Insight Bowl and 3M Championship Pro-Am Title Sponsorships.