The Digital Place-based Advertising Association (DPAA) has elected two industry suppliers to its board of directors, a first for the association made possible by a recent amendment to DPAA’s bylaws allowing suppliers to serve on its board alongside network operators.
Joining the DPAA board are Brian Dusho, president and CEO of BroadSign International, and Pierre Richer, president & CEO of NEC Display Solutions.
Brian Dusho - President and CEO, BroadSign InternationalSue Danaher, president & CEO of DPAA, said, “The addition of Brian and Pierre to our board broadens our base of expertise and is certain to lead to more robust discussions on issues of interest to all parties in the digital place-based media landscape. This is a significant step forward for our organization and the digital place-based media industry.”
Dusho said, “As a fervent advocate and long-time supporter of the DPAA’s role in promoting the adoption of industry standards, I am both honored and humbled to be one of the first vendors named to its board of directors. In doing so, the DPAA recognizes the solidarity that its vendors have shown in promoting industry awareness to the masses.’’
Dusho has been president & CEO of BroadSign International since 2009. He joined the company in 2003 and served as chief strategy officer and executive vice president. Before joining BroadSign, Dusho’s most recent positions were co-founder of AV Nation, president and founder of Synapse Digital and president of Hoffman Video Systems. He also served in a variety of management and sales positions at MCSI, Intellisys Group, Technical Innovation, Baker Audio and YKK Corporation.
Pierre Richer - President & CEO, NEC Display SolutionsRicher said, “It’s an honor to be part of this organization that does so much for our industry. There is still much work that needs to be done for advertisers and agencies to realize the full potential of our medium, but I’m confident the DPAA and its members will continue to rise to the occasion and promote the benefits of digital place-based advertising.”
Before becoming president and CEO of NEC Display Solutions, Richer ran the NEC Visual Systems Division as senior vice president and general manager and also served as the division’s vice president of sales and new business development. Richer founded the VUKUNET initiative, a universal ad serving web platform that connects advertising agencies with digital place-based network inventory. Before joining NEC, Richer spent almost a decade at InFocus Corporation in a variety of roles.