DSE At Viscom 2008

Digital Signage Expo (DSE), the trade show and conference exclusively dedicated to digital signage, interactive solutions and point-of-consumer media networks in retail, hospitality, transportation, financial and public spaces has entered into an agreement with Reed Exhibitions Deutschland GmbH, organizer of viscom 2008, the international trade show for visual communication.

viscom 2008, which will be staged in Frankfurt, Germany October 30- November 1, 2008 in the Frankfurt exhibition center, is Europe’s leading exhibition and conference serving the visual communications marketplace. Alongside viscom 2008 a seminar program will be organized and the Digital Signage Best Practice Award presented for the second time for the most interesting “Best Practices” in this field.

“Research among our exhibitors showed significant interest in international expansion as a whole. Germany was highlighted as one of the most interesting expansion markets,” said Angelo Varrone, CEO of Exponation, LLC the parent company of Digital Signage Expo. “Coincidentally, viscom has expressed an interest in building a stronger digital signage exhibition and conference as a part of their already successful visual communications event, including the increased participation of U.S. companies “ Varrone added.

According to Petra Lassahn, viscom’s Event Director, “viscom was the first international show where digital signage was launched. Today viscom is THE show for digital signage in Germany; and Germany is the ideal country for U.S. companies to enter the European market due to its trade show history and popularity.”

Digital Signage Expo’s role will be to act as liaison between U.S. exhibitors and viscom 2008, simplifying and facilitating their European expansion. viscom 2008’s United States Representative, Kallman Associates, Inc., will be attending Digital Signage Expo, from February 27- 28, 2008 in Las Vegas and will be visiting with DSE exhibitors during the show.

“We’ll be exhibiting at viscom 2008 ourselves, extending our own brand, and believe that a strong U.S. showing at this year’s viscom will be of great benefit to our industry, “said Varrone.

Contact: Angelo Varrone, CEO, ExpoNation LLC
Ph: 770-649-0300 ext. 12
avarrone@exponation.net