Shure Goes Green With New Packaging

  • U.S.—Shure Incorporated has eliminated Mylar coating and full-color graphic printing on many of its cartons to increase the ability to recycle the packaging. The company has redesigned the packaging for all of its Microflex Installed Sound Microphones, ULX Wireless Microphone Systems, three of its wired and wireless Personal Monitor Systems (PSM) and two of its SE Sound Isolating Earphone models.
  • “We felt like this redesign further underlines our commitment to environmentally friendly standards,” says Terri Hartman, Shure’s director of brand communications. Most features of the cartons remain unchanged, such as the strength, durability, protection, size, and shape of all cartons for the Microflex products, ULX Wireless Systems, and three PSM Systems (PSM400, PSM600, and PSM700).
  • “We currently produce a wide variety of full-color packaging across all product lines, but recently made the decision to move toward a more environmentally friendly design for several products,” Hartman notes.
  • All models will ship in brown ‘kraft’ packaging with the Shure brand logo and “Microflex Installed Sound Microphones” for Microflex models, “ULX Wireless Systems” for ULX models, and “Personal Monitor Systems” for the PSM Systems printed on the cartons. Weber labels will continue to provide specific product model information of package contents.