Now Listen to DIS... - AvNetwork.com

Now Listen to DIS...

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Listen Technologies will distribute Danish Interpretation Systems products in the U.S.SALT LAKE CITY, UT-Listen Technologies Corporation and Danish Interpretation Systems (DIS) have launched their partnership for distribution of DIS conferencing solutions in the U.S. The arrangement became effective January 1, 2008.

Explaining the background of the partnership, Cory Schaeffer, vice president of sales and marketing for Listen Technologies, told SCN: "We had a great relationship as distributor for Bosch conferencing products for four years. However, when Bosch acquired Telex it became clear to us that they might want to use that channel for distribution, and we began to look for alternatives.

"There are lots of companies out there who manufacture different elements, but only DIS really gives us the complete overlay of digital IR technology, conferencing, discussion, voting, and language distribution."

Danish Interpretation Systems' Thomas Frederiksen, director of international sales for the Copenhagen-based company, added, "It's one thing to bring the right equipment to the market, but that alone is not enough. You have to have the right distribution. Our previous U.S. partner was very focused on the government market, and with some of our new products we felt we needed to get further. Listen is approaching the market from a different angle."

Schaeffer and Frederiksen believe their two companies are a perfect fit for one another, being of similar size and sharing a common business culture and corporate values. "A sense of partnership is critical in this market," Schaeffer observed. "In Europe there is a certain structure and formality to meetings which, outside of government installations, is less common in the U.S. But we're committed to this category and to educating the market, and attitudes are changing in other applications such as schools, universities, and corporate facilities. We are picking up momentum in these new markets, so this is the perfect time for us to partner with a company like DIS, which is very focused in what it does."

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