ISMI Retail Measurement Study Unveiled

  • In-Store Marketing Institute Executive Director Peter Hoyt will announce the findings of a new study during an industry-wide address Wednesday, Sept. 27, 2006, in the Keynote Theater of the In-Store Marketing Expo, McCormick Place Lakeside Center, Chicago.
  • Prominent marketing leaders, including Wal-Mart's Senior Vice President of Marketing Stephen Quinn, Procte, Gamble's Global Marketing Officer Jim Stengel, and Starcom/MediaVest USA CEO Laura Desmond will join Hoyt to share their perspectives as participants in this study.
  • "This study has cracked the code, confirming that in-store marketing can be measured with great reliability," Hoyt said. "Our findings will change the way manufacturers, retailers and agencies view the in-store environment. Our goal is to enhance the efficiency and quality of the shopper's experience."
  • Over the past year, the Institute recruited manufacturers: 3M, The Coca-Cola Company, The Walt Disney Company, Kellogg's, Miller Brewing Company and Procter & Gamble, to form the In-Store Metrics Consortium. Albertsons, The Kroger Co., Walgreens and Wal-Mart participated as supporting retailers. Funding and other resources invested in this study are valued at more than $1 million.
  • To attend this industry announcement at no charge, register in advance online at www.instorexpo.com. On-site registration is $35.
  • Additional information about the study and opportunities for industry participation will be available at the announcement on Sept. 27 and at www.instoremarketer.org thereafter.