Digital Signage Experts Group Launches at DSE

LAS VEGAS, NV--The Digital Signage Experts Group (DSEG), formed and led by industry veteran Alan Brawn, together with the official DSEG publishing partner, NewBay Media (publisher of Digital Signage magazine), successfully launched at the Digital Signage Expo. The inaugural class, that took place on Tuesday, the day before the show floor opening, was sold out, and 105 attendees that were able to register for the full-day training received in-depth digital signage technical and marketing instruction from co-instructors Alan Brawn and Jonathan Brawn.

The Digital Signage Certified Expert (DSCE) program is a digital signage certification course that will allow any technical, marketing, or sales professionals to master the formula for successful design, deployment, and ROI for digital signage rollouts. The DSEG program incorporates elements of “SPEED” digital signage training developed by Lyle Bunn, who will serve on the Advisory Board and as a presenter. Regional training, certification, and educational events are being planned for a variety of U.S. locations through 2009 and beyond.

“Even on a hectic day–the day prior to the show floor opening at DSE in Las Vegas–the inaugural class was sold out,” said David Keene, Executive Editor at NewBay, who worked with industry veteran Alan Brawn to engineer the DSEG launch. “This is a testament to the need for rigorous training and certification, going beyond digital signage 101, so we can now take the guesswork of digital signage rollouts and digital signage service business models”.

The Digital Signage Experts Group (DSEG) is advised by a council of recognized industry experts and consultants. The DSCE Certification Program will be launched at the Digital Signage Expo, to be held February 24-26 at the Las Vegas Convention Center in Las Vegas Nevada, but will be available in select locations nationwide throughout 2009, as well as through dedicated webinars.

NewBay Media–publisher of Digital Signage Magazine and the industry portal–is the official and exclusive publishing partner for the DSCE Certification Program and the Digital Signage Experts Group.

Digital signage is the fastest growing segment of the commercial audio visual and IT industries, the DOOH (Digital Out-Of-Home) advertising industry, and the at-retail marketing industry, and is a fast-growing component of transportation, corporate, education, and enterprise-wide communications.

Visit for more information or contact Alan C. Brawn at ( with inquiries about registration for DSCE certification.

  • Visit for news and updates on the Digital Signage Experts Group training seminars and other activities. Or contact NewBay Media Executive Editor David Keene at (512) 480 9473, for information on related regional DSEG events.

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