Digital Signage Expo 2010 Conference Track

Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and out-of-home networks, will host speakers from Best Buy, Ralph Lauren, Lowe’s Home Improvement Companies, and AT&T Retail Stores at its Conference Program scheduled for February 23-25, 2010, in Las Vegas.

In four of the total eight Tracks available at DSE’s Conference, sessions will address twenty topical issues related to successful installation, deployment and operation of both Communications-based and Advertising-based Digital Out-of-Home Networks. Curricula will be offered both for attendees who require an in-depth and intelligent “Introduction” to these topics, as well as separate “Advanced” level sessions designed for those with more than two years of digital signage industry-related experience.

Best Buy’s Media Network Manager of In-Store Channels, Mr. Brian Roberts will participate on a panel discussion entitled, “How to Build an Economically Sustainable Digital Out-of-Home Advertising-Based Network.” Ralph Lauren’s Director of Cross-Channel Media, Mr. Alex Richardson will co-present “Do it Right the First Time: The Politics & Pitfalls of Digital Signage Deployment & How to Avoid Them.” Lowe’s Companies’ Marketing Initiatives Manager, Mr. Vernon West will co-present, “How Digital Signage Can Enhance the Customer/Shopper Experience.” And, AT&T’s IT Manager, Strategy & Innovations Prototypes, Mr. Tim Johnson will co-present, “Integrating Phones & Computers into Communications-Based Digital Signage.”

Chris Gibbs, President of ExpoNation, LLC, which produces DSE said, “Our retail attendees want to hear about peer experiences from credible people who understand their challenges and can share best practices, literally as they are being developed. DSE 2010 will give attendees far more opportunities to hear similar peer experiences in curriculum tracks designed for their industry segment.”