Putting 4K in Focus: Insight Media’s Business Track at SMPTE 2013 - AvNetwork.com

Putting 4K in Focus: Insight Media’s Business Track at SMPTE 2013

Publish date:

Executives from Christie Digital Systems, Brightsign and Brawn Consulting will speak during the business track of the upcoming SMPTE 2013 Symposium Next Generation Imaging Formats; More, Faster, and Better Pixels, produced by SMPTE and Insight Media.

The Symposium takes place 21 October in conjunction with the SMPTE 2013 Annual Technical Conference & Exhibition. SMPTE 2013 is the premier annual event for motion-imaging and media technology, production, operations and the allied arts and sciences, the session, “4K in Professional Markets—Is This Where 4K Really Shines?” will focus on professional markets for 4K/UHD.

Most activity surrounding 4K/UHD is focused on the consumer TV market, but there are other professional market segments in which 4K displays and content are already impacting businesses. The benefits and value of 4K are, in many cases, already established, so now it’s time for the industry to learn from these applications.

This panel will explore commercial and professional markets in which 4K can gain acceptance, including theatrical, digital signage, rental and staging, visualization and simulation, graphics design, medical, advertising and more.

“Don't miss this unique opportunity to learn why 4K will initially win in commercial markets showcasing the new 4K screens driven by powerful media players purpose-built for commercial digital signage applications,” noted Jeff Hastings, CEO BrightSign, a panelist in the session.

What You Will Learn:
-Where there are market opportunities for 4K beyond the home
-The status of the elements needed to create compelling 4K solutions in various applications
-How customers judge return on investment
-Where and why 4K solution make sense
-The 4K value proposition in these professional and commercial applications

Confirmed speakers for the session include:
-Jeff Hastings, CEO, Brightsign
-Alan Brawn, Principal, Brawn Consulting
-Larry Paul, Senior Director, Technology and Visualization Solutions Management, Visual Environments, Christie Digital Systems

The key to these other 4K markets is that the ecosystem for content creation, processing, distribution and display is already there. This makes the business case that much stronger and a key reason why 4K is likely to gain further acceptance in these markets.

SMPTE 2013 will take place 21 – 24 October at the Loews Hollywood Hotel in Los Angeles, Calif. Further information about SMPTE 2013 is available at www.smpte2013.org or http://www.display-central.com/4kuhd-symposium-next-gen-image-formats-more-better-or-faster-pixels.


Insight Media Hosts UHD/4K Demos During SMPTE 2013

Insight Media has unveiled details surrounding the Ultra High Definition (UHD/4K) demonstrations during the upcoming SMPTE 2013 Annual Technical Conference & Exhibition, the annual event for motion-imaging and media technology, production, operations and the allied arts and sciences. Insight Media will lead the SMPTE 2013 Symposium Business Track on Oct. 21 and has organized a sold-out UHD/4K demonstration room that will feature industry leaders such as Sony, Samsung, Canon, Quantel, Colorfront, Cisco, Elemental Technologies, Rovi, and Altera.

SMPTE 4K Symposium Agenda Set

The SMPTE 4K/UHD Symposium is set for October 21 in Hollywood, California. The event will feature industry leader talks and discussion, plus demonstrations of Ultra High Definition / 4K ecosystem products.

NSCA Unveils 2013 Web Events with Focus on Business Strategies

New in 2013, NSCA will be providing members with a series of web events centered around “what every integrator needs to know.” Every third Tuesday of the month, NSCA will feature a web event on relevant topics ranging from tax code changes to contract requirements, wages and payments to disruptive technologies.

4K/UHD Symposium Oct 21 in Hollywood

Insight Media, in partnership with the Society of Motion Picture and Television Engineers (SMPTE) will produce the upcoming SMPTE Symposium: Next-Gen Image Formats: More, Better, or Faster Pixels?