Capital Networks Limited, offering multimedia platforms for Digital Signage, and CognoVision Solutions Inc., a provider of real-time audience measurement and targeting solutions for the Out-of-Home advertising industry, have announced that the companies have entered into a joint marketing agreement.
The agreement enables both companies to work together to increase market reach and to attract new customers. It also provides each company's clients preferential access to fully integrated software products and services.
“Our ‘Audience’ software platform is now installed on six continents in a wide range of industry applications, but clearly the fastest growing is Digital Signage," comments Bil Trainor, President of Capital Networks. "Through this agreement we are now able to seamlessly deliver the wide range of features and benefits of CognoVision's cutting edge, real-time automated audience measurement software. We are pleased to offer this as part of our total platform."
Haroon Mirza, Director of Business Development for CognoVision, says, “CognoVision’s Anonymous Impression Metric (AIM) platform utilizes advanced face-detection and tracking technology to determine audience viewership metrics. Integrating AIM with Audience provides critical audience viewership metrics, and enables media content to be customized based on audience characteristics, effectively delivering the right message to the right people at the right time. This is the digital signage industry’s new paradigm.”
"Our agreement today marks the beginning of a new standard in evaluating the effectiveness of digital signage while making it easy for the end client to acquire and deploy," comments Mirza. "Advertisers are demanding accountability across the globe. It is no longer good enough to say a screen was on. An advertiser demands to know how many people had access to the message, the actual impression count, and for how long each person watched."
"Along with the sophisticated creation, scheduling and management offered by the Audience digital signage software, we are now able to provide an unprecedented level of accountability to the advertiser or brand manager who wants to measure if their money is being well spent, and we can do this in real-time," says Trainor.
For more information on Capital Networks Limited visit www.capitalnetworks.com
For more information on CognoVision Solutions, Inc. visit www.cognovision.com