P&G Salon Professional Chooses ScreenScape for Place-based Media - AvNetwork.com

P&G Salon Professional Chooses ScreenScape for Place-based Media

Author:
Publish date:

Procter & Gamble Salon Professional - Canada is partnering with ScreenScape Networks to power digital displays inside professional beauty salons across Canada.

“Place-based media offers stylists a new and richly-visual way to communicate with their clients. We are able to leverage our existing investments in digital media to assist in this process and showcase our brands where it matters most - in the professional salon,” said Jeannette Kier, senior marketing manager, P&G Salon Professional Canada.

Using a ScreenScape Group, P&G Salon Professional Canada can form its own place-based media network consisting of professional salon owners or any other business that is a member of the ScreenScape Community.

“We'd like to welcome Procter & Gamble Salon Professional to the ScreenScape Community,” said Kevin Dwyer, CEO of ScreenScape. “ScreenScape is sophisticated enough for a leading brand marketer like P&G to properly execute professional, engaging content where and when it really counts.”

Related

Place-Based Media Directory

Network Operators have until September 10 to list their services in the first annual Digital Place-Based Network Directory. And if your company is not a Network but a digital signage supplier–hardware or software–you’ll want to encourage your customers that operate networks to list in the Directory.

Image placeholder title

4th Annual Digital Place-Based Advertising Summit

For the fourth year in a row, DSE has created a special pre-show day — this year sponsored by the Digital Place-Based Advertising Association (DPAA) — designed to help marketers and agencies understand the place-based media opportunity.

Digital Place-Based Advertising Summit

Digital Signage Expo (DSE) has announced that the Digital Place-Based Advertising Association (DPAA) will partner in and assist in programming its annual Advertising Summit to be held in Las Vegas on Tuesday, March 6, 2012. The DPB Advertising Summit will address the current size of the market, its projected growth, t

Place-Based Network Directory Listings Deadline

Listings are coming in, for the new Digital Place-Based Network Directory. Network Operators should list their services. And if your company is not a Network but a digital signage supplier–hardware or software–you’ll want to encourage your customers that operate networks to list in the Directory.