ANAHEIM, CA--At Winter NAMM Sennheiser is launching the first segment of its comprehensive "The Right Mic" campaign targeted to dealers, retailers, mega-music chain stores, independents, and mom and pop outlets reaching virtually everyone who sells a Sennheiser microphone to an end user. "The Right Mic" is a completely coordinated program that spans the entire wholesale/retail spectrum. The program centers on an in-store point-of-purchase branding concept that reaches amateur and professional musicians - and everyone in between.
Sennheiser has created a complete line of hangtags for every instrument that
say, "The Right Mic for Your Guitar," "The Right Mic for Your Hi-Hat," "The
Right Mic for Your Saxophone," and so on. To complement the hangtags, there are also posters promoting microphones for vocalists, for example "The Right Mic for Paramore." In addition, there are table cards and a small pocket-sized microphone brochure covering all the information the end user needs to select "The Right Mic."
Sennheiser will roll out the program in phases. In addition to in-store
material, a complete online program is in the works.