TruMedia Teams with Scala

  • TruMedia Technologies (, provider of real-time audience measurement systems, and Scala, provider of end-to-end digital signage software, have announced the availability of TruMedia’s iCapture audience measurement system to Scala partners in Europe, Middle East and Africa during Scala’s 2007 EMEA Partner Conference. TruMedia also announced the introduction of the iCapture PROM (PROactive Merchandising) feature, an Application Programming Interface (API), which enables realtime integration between the iCapture audience measurement system and Scala’s InfoChannel 5 digital signage platform. Using PROM, digital signage content can be adapted to match the viewing audience demographics for truly proactive advertising.
  • “We are very impressed with TruMedia’s audience measurement solutions and are pleased to be able to offer Scala partners the opportunity to measure their viewing audience and also accurately target their content to the viewer and maximize advertising effectiveness.” said Gerard Bucas, Scala CEO.
  • “We are pleased to announce the release of PROM and believe that this is just the beginning of a revolution in the Digital Signage industry. Being able to proactively advertise to the right person at the right time, in the right place is something one could only dream of until now.” said Moti Gura, TruMedia CEO. “TruMedia already offers the most sophisticated audience measurement systems available today. PROM was the next logical step.”
  • TruMedia’s PROM is just one of the features available as part of iCapture, an audience measurement solution that generates true viewing data for digital, product and window displays by analyzing face images of people watching the displays. Viewers' face images are analyzed in real-time to generate business-critical information such as audience counts, individual exposure times as well as gender and age group demographics.
  • TruMedia is fully respectful of the audience’s privacy: no images are ever recorded, and no uniquely identifiable data are extracted.
  • More information is available at Or from TruMedia Technologies Inc.,

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