With the aim of increasing brand awareness of products from both companies, Mach Speakers and the Pro Audio Group of Pioneer Electronics are working in cooperation, the result of which will strengthen Martin Professional's Total Club Supplier concept in the U.S. market.
The agreement joins together Mach and Pioneer in a group sales and marketing effort that gives the companies the ability to offer the Total Club Supplier concept, a professional brand one-stop-shopping concept, through which they can co-market each other's products alongside their own.
The Total Club Supplier concept has enabled clients to procure Mach audio, Martin lighting, and Jem smoke in one package. Pioneer digital entertainment products will be added to the Mach audio, lighting and smoke solutions.
Pioneer will also benefit from the agreement through the use of Mach speakers at exhibitions, regional shows and other events.
"We strongly support this exciting and positive move to form a strategic partnership with Pioneer in the U.S.," said David Sullivan, Mach Segment Manager in the U.S. "It has great potential not only for us, but for our customers to truly benefit from our one-stop shop Total Club Supplier concept."