Amscreen won a contract to install its plug-and-play digital signage product into HMV’s music and entertainment stores across the U.K. Music and entertainment specialist HMV has appointed Amscreen as digital signage partner for its hmvtickets ticketing operation.
The deal will see Amscreen’s close-proximity digital signage units installed in an initial 27 stores across the U.K., including the retailer’s London flagship at 150 Oxford Street, with a future nationwide roll-out across the chain to follow, the company said. According to the company, HMV has 270 shops nationwide.
The screens will carry information on upcoming concerts, gigs, festivals and events and will advertise ticket availability. In addition, the units will publicize up-to-date news on availability of tickets and also listings for Mean Fiddler Group venues.
HMV will own and run the new network, with Amscreen creating and managing the software platform for the system, as well as providing full customer support. The units, which have been integrated into HMV’s existing POS (Point Of Sale), will utilize Amscreen’s plug-and-play technology, which enables screen content to be remotely updated without the need for any extra cabling or IT input on site.
HMV’s entry into music and entertainment ticketing follows the announcement earlier this year of its joint venture with the MAMA group, forming the Mean Fiddler Group, to own and operate eleven music venues around the U.K, including the renamed hmv Hammersmith Apollo and hmv Forum in London and the hmv Picturehouse In Edinburgh.
“Our close-proximity signage is the perfect vehicle for hmvtickets as it utilises the very best in scalable and practical solutions,” said Simon Sugar, CEO at Loughton, Essex-based Amscreen.
“Amscreen’s plug-and-play technology will enable us communicate our ticketing and live music offer to our customers whilst also meeting our operational requirements,” added Dominic Myers, group strategic director of HMV, which is headquartered in Maidenhead, Berkshire.