Display Calibration Training at DSE

by David Keene

One year after its standing-room-only launch– at DSE 09 in Vegas– the Digital Signage Experts Group is ready for its newest offering: the launch of the industry’s only comprehensive training and program exclusively for digital signage displays and calibration. The new program is also being presented and led by industry veterans Alan and Jonathan Brawn, with the cooperation of leading display companies and the Digital Signage Expo. The Digital Signage Display Expert (DSDE) Program will be launched at the Digital Signage Expo, to be held February 23-25 at the Las Vegas Convention Center in Las Vegas Nevada, and will be available in select locations nationwide throughout 2010, as well as an online version. (Registration is still open for the inaugural training session to take place at the Digital Signage Expo in Las Vegas, on February 23.)

The Digital Signage Certified Expert (DSCE) program provides an ideal platform to launch a digital signage business and the newly created Digital Signage Display Experts (DSDE) program addresses the displays as a key component in a system and teaches how to properly calibrate them. The program recognizes that the displays are the "windows to the world" representing the digital signage message and that accuracy in transmitting images is directly related to impact and effectiveness.

It is a fact of life that video display devices never perform at their peak as they are delivered from a manufacturer. For proof of this go to any big box store or videowall display and look at all the various displays and sit in wonder at the patchwork quilt of images that you encounter. Proper calibration is a must and goes beyond "simply" adjusting some settings on a display. Each display type has its own “personality” and responds to inputs and environments in different ways. Understanding the nuances of each technology and how to address them to provide the “perfect picture” is a requirement. The bottom line is that one size does not fit all.

The mandate of the DSDE program is to understand each display technology and the key elements that can be adjusted / calibrated in concert with one another relative to the environment in which the displays exist. By adopting calibration standards and understanding the methodologies involved in the calibration process we can address an infinite number of applications and environments and never have the need to settle for the mediocre or inaccurate. In short, a company's color logo should look like the proper logo and people should look like people and not caricatures of themselves. By certifying that standards and proven methodologies are understood and employed, we will bring forth a group of digital signage display experts dedicated to creating the “perfect picture” and in the process pay homage to the creators of the digital signage content and displaying it as it was intended.

The Digital Signage Display Expert (DSDE) Program will be launched at the Digital Signage Expo, to be held February 23-25 at the Las Vegas Convention Center in Las Vegas Nevada, and will be available in select locations nationwide throughout 2010, as well as an online version. (Registration is still open for the inaugural training session to take place at the Digital Signage Expo in Las Vegas, February 23, 2010.)

Visit www.digitalsignageexperts.org for more information or contact Alan C. Brawn at (alan@brawnconsulting.com) with inquiries.