ReflectView 2008 -

ReflectView 2008

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Reflect Systems announced at the National Retail Federation’s Annual Convention the immediate availability of ReflectView 2008, the latest release of its popular digital signage network software suite. Reflect Systems demonstrated updates and enhancements to its powerful content management, distribution, playback and reporting features that are now available within ReflectView 2008 at the National Retail Federation’s Annual Convention on January 14-15.

The ReflectView 2008 suite includes a new media player, ReflectView Player PE (Portable Edition), which supports digital signage integration with point of service applications such as price checkers, interactive touch screens and other point of service systems. ReflectView Player PE, compatible with devices running Microsoft Windows Embedded CE, allows retailers to move from static service applications like price checkers and service kiosks to dynamic, digital media driven profit centers, increasing a retailer’s potential to deliver advertising, branding, and promotional messaging directly to the point of service quickly and effectively.

“We’re very excited about the ReflectView 2008 Suite,” said Matthew Schmitt, CEO of Reflect Systems. “And because our new player software, ReflectView Player PE, runs on Windows Embedded CE, retailers can install our software on embedded devices and appliances running point of service applications. For example, a self checkout or price checker screen can be utilized to run attract loops or advertising messages while not in use – increasing the ROI of the device to the retailer,” continued Mr. Schmitt.

“Retailers are increasingly adopting store technologies such as digital signage that support a more interactive, customer-driven environment,” said Geoff Thomas, general manager for Microsoft’s U.S. Retail and Hospitality Group. “ReflectView 2008 can help retailers to better capture the attention of today’s digital consumers and influence their purchase decision right where it matters the most: at the point of sale.”

New Innovations in ReflectView 2008 With support for a wide variety of Microsoft software including Microsoft SQL Server 2005, Microsoft Windows Server 2003, Windows Vista, Windows XP, and Windows XP Embedded, the ReflectView digital signage software suite allows retailers and network operators to control and monitor every aspect of a digital signage network from content organization to scheduling media playback across thousands of connected devices. ReflectView 2008’s latest features include:

• Content media library – Organizes system content with video thumbnails and descriptive information for easy reference and merchandising campaign creation.

• Support for standard video and media file formats – Allows content authors to work in their preferred media creation tools and import final content to ReflectView.

• Drag and drop scheduling and publishing interface – Provides a familiar workflow interface metaphor for improved usability and convenience.

• Advance content scheduling capabilities – Day parting and specific, recurring scheduling options provide for demographic targeting for increased effectiveness.

• Multi-user access and role-based security —Ensures greater convenience and responsiveness during programming/scheduling periods and allows multiple customer user roles to access various parts of the workflow application.

• Web services interfaces for application integration - For sophisticated retail networks - this capability makes possible in-house application development as well as third-party systems integration

• Proof of play/affidavit reporting – ReflectView delivers reporting features that allow retailers to easily compile and view playback reports for generating proof of performance affidavit reports.

For more information, visit or contact Ben Johnston, Reflect Systems Inc.; 214-684-4572;


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