WARSAW, IN—In this economy, time is money. Indiana-based Da-Lite Screen Company believes its new Design Center will help maximize dealers' time while introducing them to fresh engineering ideas. The company's new website streamlines the process of creating custom projection screen installations by providing work request forms and access to the custom portfolio, such as its wood product line (media work stations, lecterns, and equipment rack carts).
Da-Lite's vice president of marketing Wendy Long said the Design Center responds to the growing demand for custom projection applications: "Customers are asking us for more unique items, in special sizes and special shapes. Custom projects that five years ago seemed unheard of are now everyday projects."
For total project support, Da-Lite has designated a specific design engineer to the Design Center working in concert with creative and technical teams. There is also a live chat feature and photo gallery.
"We are doing several projection screens for our corporate meeting in the summer," Long explained. An installation highlight is a 40-foot long "tunnel projection" from the top down. Meeting attendees will walk through the tunnel triggering the projection of meaningful brand images and graphics.
Another noteworthy project created and coordinated via the Design Center site is an electric screen application for a university which will be more than 20-feet wide with two screens in one housing. The university wants the ability to project 16:9 aspect ratio and 4:3; the Da-Lite dealer will integrate all the control options into a touchscreen panel.
Da-Lite launched the Design Center last month and will roll it out in earnest this June at InfoComm. Most users of the site thus far have been systems integration specialists and core AV dealers. With the site debut, new products to demo, and one-onone time for dealers, Long believes that "this will be Da-Lite's biggest InfoComm ever."
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