Hair-raising Video - AvNetwork.com

Hair-raising Video

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Essay Productions did production work for Matrix's latest sales meeting in Tucson, AZ.Essay Productions Masters Matrix Meeting With Dynamic Presentation
When the Matrix team organized their last sales meeting in Tucson, AZ, they put their projection work in the hands of Essay Productions, a New York based company who provides high quality coverage of live events countrywide.

Essay Productions was faced with the common but tricky demand placed by rental and staging companies today: creating an innovative show on a tight budget. Greg Fellows, owner of the company and head of production explained, "Matrix was tired of doing the same old PowerPoint, so along with LDJ Productions, Essay Productions was hired to add dynamic show elements to energize attendees. They were on a tight budget but wanted to do a dynamic presentation that changes the look of the ballroom for every presentation. In some presentation there were as many as three PIP's on the screen at the same time with multiple source changes in each PIP."

Essay Productions also had to come up with a solution for complex switching operations needed for the show. Since Matrix had many product lines, they needed to display at least five different backgrounds on the screen. The frame store feature of the Di-VentiX seamless switcher helped them do so. They also videotaped the models showing off the products with Sony DXC-D50 cameras. The Di-VentiX enabled them to use the full quality of the Sony DXC-D50 cameras by switching SDI signals instead of using component signals like other high res. systems.

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Part of the weeklong event included hair product education, for which attendees needed to closely inspect what the instructors were presenting on the screen, therefore needing to freeze the IMAG images. Analog Way's Di-VentiX also made this possible and allowed to show frozen images in a split screen next to Live Imag of the same model.
Part of the weeklong event included hair product education, for which attendees needed to closely inspect what the instructors were presenting on the screen, therefore needing to freeze the IMAG images. Analog Way's Di-VentiX also made this possible and allowed to show frozen images in a split screen next to Live Imag of the same model. Using the Title Function of the Di-VentiX also enabled them to create countdown clocks during team building events. While commenting on the Di-VentiX, Fellows added, "The Di-VentiX was the only switching system available that was dynamic enough to allow switching from SDI and high res images, and be able to store at least five frames, create a freeze on the main image, create a split screen using the PIP and mask function, and have titling."

The Di-VentiX also enabled them to make the whole event at low cost. Fellows commented, "To achieve the same results, we would have needed a much larger equipment package so we were able to cut costs by avoiding a Folsom Encore or a Spider."

In addition to the Di-VentiX, Essay Productions used the Show Manager software and an Ultra VIO. The combination of the Di-VentiX and Show Manager created, according to Fellows, "The ability for show producers to greatly increase the quality and flexibility of staging events. The ease and speed to which a complete new look can be created will open up opportunities for producers to provide unique and dynamic shows at a cost the end user can afford." To complete the installation, PRG provided the entire gear needed for lighting, audio and video. For more information visit www.essayproductions.com.

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