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IMAX and Samsung Electronics America Announce Partnership - AvNetwork.com

IMAX and Samsung Electronics America Announce Partnership

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NEW YORK, NY--IMAX Corporation and Samsung Electronics America announced a strategic marketing partnership under which IMAX will license limited use of its trademark and two IMAX 3D films from its renowned original 3D film library, Into the Deep and Galapagos. The 3D Blu-ray versions of the films are exclusive for the next 12 months to Samsung's 2010 3D starter kit, which also includes 2 pairs of 3D glasses and is free to people who buy a Samsung 3D TV and a Samsung 3D Blu-ray device. The starter kit will be available starting this fall.

The agreement is consistent with IMAX's stated intent to expand its business through strategic growth initiatives that capitalize on it brand and content, and to partner with leading companies that can deliver new and exciting in-home 3D entertainment. The IMAX brand will be featured on packaging of Samsung products and displayed as part of the promotion of the products in retail stores around the world.


For Samsung, the agreement is part of the company's ongoing commitment to provide consumers with compelling new Blu-ray 3D content that, when
shown on its latest line-up of 3D-capable HDTVs, delivers 3D entertainment.

"Samsung is developing excellent television products that offer a powerful 3D experience for consumers in their living and family rooms," said Richard Gelfond, CEO of IMAX. "IMAX remains focused on partnering with the best companies in the world to help us further extend our brand, establish our presence in the home and capitalize on our premium content, and we believe Samsung will be an strong strategic marketing partner in these efforts."

"3D has raised the bar for immersive entertainment, and we believe adoption of 3D will increase as people have more appealing content choices," said John Revie, senior vice president of Home Entertainment, Samsung Electronics America, Inc. "As the market leader in 3D and HDTV, Samsung is proud to lead the way into the next dimension of premium home entertainment and collaborate with IMAX to deliver richer content to the home."

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