DisplayLA Attendees Get Sneak Peek at TIs 2K DLP Cinema projector

LOS ANGELES--Director Robert Rodriguez ("Spy Kids," "Desperado," "From Dusk Til Dawn") presented selected scenes from his upcoming movie "Once Upon A Time In Mexico" at a special screening event on Thursday, July 18 at Sony Pictures Studios, in conjunction with displayLA. displayLA was produced by United Entertainment Media, the publisher of Rental & Staging Systems magazine.

The film, which was produced using 1080/24P Sony CineAlta equipment, was part of a special evening event at displayLA, and was sponsored by Sony Electronics and Texas Instruments.

Rodriguez screened scenes from the filmprojected using Texas Instruments' new 2K resolution DLP Cinema projectorand discussed their production with the audience. The third installment of Rodriguez's acclaimed El Mariachi series, "Once Upon a Time in Mexico" stars Antonio Banderas, Johnny Depp, Willem Dafoe and Salma Hayek. The film, which Rodriguez directed, wrote, photographed and edited, will be released by Sony Pictures Entertainment in September.

"Robert Rodriguez emerged onto the Hollywood scene in 1992 as one of the most daring and innovative independent filmmakers with his film El Mariachi." said HPA President Leon Silverman. "His most recent body of work including 'Spy Kids' and 'Once Upon a Time in Mexico' point the way to a future of filmmaking where the creative image is dominant. "
displayLA, which wrapped up on July 18, was two-day event featuring the latest monitor/projector technologiesincluding LCD, LED, plasma, DLP, digital cinema and HDplus discussions and demonstrations of the latest advancements in screening room design, on-location video, digital dailies and even advanced home theater presentations. In addition to the technology conference directed and developed by HPA, the showcase provided technology demonstrations by leading manufacturers in adjacent demo rooms and exhibition suites. Exhibitors included Sony, Panasonic, Texas Instruments, JVC, NEC, Electrograph, Opticomm, QuVis, Wacom and Dynascan.