RAI Amsterdam Launches Digital Signage Network to Cut Costs and Enhance Communication - AvNetwork.com

RAI Amsterdam Launches Digital Signage Network to Cut Costs and Enhance Communication

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Scala announces that its certified partner, QYN, has completed a multi-channel, 800-screen digital signage network for Amsterdam RAI, the largest event and conference center in the Netherlands. The network, named RAI Live!, offers visitors a live news, information and way-finding system that also enables RAI to lower its operational costs, reduce its carbon impact and generate additional revenues from conference and event customers.

RAI Live! is controlled centrally at Amsterdam RAI by a team of five full-time staff in close partnership with QYN which provides ongoing software and maintenance services to RAI.

After extensive research and a pilot, RAI concluded that digital media would add value to their primary process of hosting events and exhibitions and would help them in being the most innovative compact venue of Europe. In close cooperation with RAI, QYN designed and developed a unique digital way-finding system with Scala at its core to meet its scalability and media management requirements "After extensive research and a pilot, RAI concluded that digital media would add value to their primary process of hosting events and exhibitions and would help them in being the most innovative compact venue of Europe. In close cooperation with RAI, QYN designed and developed a unique digital way-finding system with Scala at its core to meet its scalability and media management requirements," said Aart Nap, Operations Director, QYN.

QYN's solution was to conceive and deliver a digital network that used a variety of output devices (fixed screens, mobile screens and LED lighting) to deliver a meaningful visitor experience from entry to exit. QYN identified key visitor "journey points" that influenced screen placement and content. RAI's internal team creates content using pre-designed templates for way-finding, sponsorship and other information. They can also include news feeds, event updates, local weather and flight times.

While RAI Live! was originally conceived to replace high-maintenance, high-cost, low-value paper-based solutions with a digital solution, RAI Live! has quickly developed into a platform capable of delivering much more value to the business, including increased operational functionality, compliance benefits, revenue generation and the reduction of the facility's and individual event's carbon footprint.

"RAI, like most leisure and multi-use businesses, is an ideal candidate for digital media by virtue of its need to provide up-to-date information and messaging quickly, effectively and at a low cost. We've worked closely with QYN to provide a solution that enables RAI's 800-screen network to work seamlessly and efficiently and in some respects automatically, which we all are justly proud of," said Oscar Elizaga, VP EMEA, Scala.


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