A new report by Sanju Khatri of iSuppli outlines the broad sales figure for display products into the commercial AV and digital signage market. According to the report, which will appear in the Digital Signage Quarterly/Annual Directory issue due out at the end of September 06, the worldwide market for signage and professional displays was valued at $2.5 billion in Q1 2006. Following the seasonality path, the market faced a 19% decline from the fourth quarter of 2005. iSuppli expects this market to grow from $10.8 billion in 2006, and to reach $12.7 billion in 2010.
In the first quarter of 2006, front-projection technology, aided by conference rooms and education application, generated the highest revenue in the signage and professional displays industry, registering $1.3 billion. The market for plasma displays was valued at $586 million and accounted for the second largest share of revenue. Ranking third was direct-view LCD, valued at $261 million in Q106. The LED video market was valued at $149 million, while the rear-projection videowall market was valued at $83 million. The LED text, graphics, and animation market and the "others" category totaled $62 million and $9 million, respectively, in Q106.
In the second half of 2006, the top three technologies generating the greatest revenues in the signage and professional display market will be front projection at an estimated $5.6 billion, plasma displays at $2.5 billion, and LCD at $1.3 million. LED video technology is expected to reach $675 million in 2006.
According to the report, different technologies will progress at various Compounded Annual Growth Rates (CAGRs) during the forecast period of 2006 to 2010. The CAGRs will depend on the overall potential of application segments in which the display technologies are participating, availability and prices of displays, and the overall economic environment.
By 2010, front-projection technology will reach an estimated $7.7 billion in revenue and conference room applications will continue to hold the greatest share of this technology. Direct-view LCD and plasma displays will increase in revenue, amounting to $1.9 billion and $1.7 billion, respectively. The LED video and rear-projection markets will grow steadily to an estimated $728 million and $383 million, respectively, in 2010.
Khatri's full report will appear in the Digital Signage Quarterly/Annual Directory issue, mailing the end of September 06.