Sony and Thinker Inc. Collaborate with Mars Snackfood U.S. to Roll Out FeliCa-Based Digital Signage Applications

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LAS VEGAS, NV--Sony Electronics and Thinker Inc announced that Mars Snackfood U.S. has joined the two companies in the development and implementation of a FeliCa-based digital signage and delivery portal solution for trade shows.

"Thinker's iACCESS interactive touchscreen digital media portals with intelligent navigation technology combined with Sony FeliCa's contactless transactional capabilities can encapsulate disperse technologies and offer an integral real time user experience, while seamlessly delivering a record of that experience to the relevant distributor," said Tim Lindner, director of strategic business development for Sony FeliCa America.

"By leveraging FeliCa technology in a trade show digital signage application, we are able to enrich the user experience with client centric multiple migration paths to data of interest presented in a visually dynamic way," said Denise Mraz, president of Thinker Inc. "Our EventACCESS(R) connects any registration and lead retrieval to FeliCa-enabled digital signage, messaging and reporting, and phase II will extend to the complete product offering and in several languages."

"A typical trade show scenario included us explaining, showing, making a lot of notes, taking surveys, sorting leads and mailing tons of literature with follow up sales calls," explained Vinnie Rinaldo, customer events director for Mars Snackfood U.S. "The MarsAllACCESS digital application will provide a comfortable level of immersion for trade show attendees to shop and consider information in a non-intrusive manner, and our personnel can now focus on relationship building."

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