X2O Media announced that Novus International is relying on its Xpresenter platform to create and display content on a digital video wall located near the main entrance of the company's new St. Charles, Mo., global headquarters. The wall, one of the largest of its kind in the Midwest and a striking design element in the new building, comprises nine 46-inch monitors that create a visual representation of Novus' corporate identity for customers, partners, and employees. Novus is also relying on Xpresenter to power a single-monitor at another entrance that displays updated information for employees.
"The wall is a valuable tool to pique visitor interest in our company, our products, and our work, and it also provides useful information to visitors and staff," said Jeremy Lutgen, Novus International's public relations manager. "A less obvious benefit is that it supports companywide cohesion because it educates our 300-plus employees about what's going on outside of their own divisions. For example, we'll have videos of our scientists attending conferences or at work in field offices around the globe or other remote locations."
With clients in over 90 countries, Novus International provides health and nutrition products for livestock and companion animals. In 2008, the company built a 4,200 square meter, "green" (Leadership in Energy and Environmental Design Platinum-Certified) international headquarters with design and structural features. In February, 2009, Novus approached X2O Media along with systems integrator Innovative Technology Group (ITG) of St. Louis, Mo., to develop the digital signage network, which was completed in June.
The wall's nine Samsung flat-panel monitors, arrayed three-by-three in landscape mode, are configured with the three monitors on the left and three on the bottom displaying continually updated information such as stock and commodities quotes, international weather conditions, business news, and Novus' product logos. The remaining four monitors, which form a square, are integrated to display still images from the countries where Novus operates, as well as video footage from recent events inside and outside the United States.
The single-monitor sign provides frequently updated information for employees such as traffic and weather reports, fitness center hours, menus for the cafeteria — and even St. Louis Cardinals baseball scores.
"This is the largest digital signage display wall we have done to date, but interest is high, and I'm confident we'll be seeing many more projects like it," said Mark Figurel, ITG project manager. "With its outstanding graphical presentation and ease of use, Xpresenter is a terrific platform. Add to that the versatility of digital signage itself, and you have technology that is suitable for an almost endless variety of uses."