Capital Networks Ltd has experienced dramatic growth in the military market. A total of seven US military bases have ordered the company's Audience software platform in the past three months. This significant take-up is in direct response to a recent US Government Directive that stipulates the need for better communication with all personnel on military bases following the shootings at Fort Hood. Emergency messaging, via a digital signage network or broadcast channel, is now a key requirement for bases. New clients include McConnell Medical Air Force Base and Medical Center, Scott Air Force Base, Fort Eustis, and Malmstrom Air Force Base.
The orders were won by CNL's US-based partner, World Media Net, a Government-Certified digital signage reseller with extensive experience in the military sector. World Media Net works closely with the bases to ensure that the system is installed rapidly and that personnel are trained to use it effectively. The Audience platform provides a perfect fit for military organizations because it is user-friendly software that doesn't require an IT team to run it, and it's an all-in-one system that can be rolled-out to multiple sites quickly and easily.
"Over the past year, we've seen a steady rise in the number of bases taking on digital signage systems and broadcast channels and this has accelerated in the last three months after the Pentagon's new directive to improve communication and emergency notification," said Robert Wolgamotti, director at World Media Net. He brings over ten years experience in the US Navy, as well as almost 25 years expertise in broadcast media networks.
"The Audience system is leading the market because it is ideally suited to military institutions and meets all their requirements, above all, for emergency alerts. For a start, it is a centralized system so emergency messaging can pre-empt or over-ride departmental messages. Audience allows bases to provide individual military departments with their own content and programming control, while maintaining centralized control for any emergency alerts. We're finding that bases want to standardize on a single digital signage vendor to synchronize emergency messaging." Robert Wolgamotti added.
CNL's Audience solution provides military bases – which are often spread out over wide geographic areas, with a centralized platform for their communication channels. This ensures that any emergency messaging is communicated consistently, within seconds, to military and civilian personnel, wherever they are.
Blake Reeves, North American Channel Manager at CNL, commented: "The partnership between Capital Networks and World Media Net ensures that military bases have a one-stop-shop for their communication channels. We understand the importance placed on providing a system they can trust and to have that system up and running quickly. With World Media Net as our sales and implementation partner, we can ensure that bases go live quickly and easily, and this includes training and post-sales support."
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