David Wilkins, President and CEO of X2O Media will present "Innovation in Cross-Channel Technology Beyond Payment" at this year's Payment Landscape conference in Las Vegas on April 22, from 11:30 a.m. to 12 p.m.
In addition to new payment methods in stores, customers are engaging in the shopping experience via smartphones and tablets, video walls, interactive displays, and near-field communications (NFC). These technologies provide a number of avenues for engagement, including the use of social media sites like Twitter and Facebook, and digitally transferring a coupon to a mobile device by placing it near a screen with NFC capabilities. Using engagement to take customer service to the next level, shoppers can touch an interactive screen to call on a live, remote expert and have a conversation via a video-chat window on the display.
Wilkins' presentation will discuss these recent developments in detail and explain how businesses can take advantage of new technologies to digitize engagement and enhance the customer experience both in-store and cross-channel.