Creative Reference Guide for DOOH

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by David Keene

Adcentricity has introduced an interesting first edition of a new “Digital OOH Advertising Creative Reference Guide”. The most interesting part of the program is video-based interviews and clips where some fifteen companies share ideas and knowledge in ‘what works’ when developing creative for the digital out-of-home medium. Some contributing agency experts include executives from Razorfish, Mindshare, and Saatchi X.

The objective of this Creative Reference Guide is to address basic elements of DOOH advertising considerations. This initiative has resulted in over ten hours of on-camera interviews, dozens of creative and multi-media samples, and the first edition Digital OOH Advertising Creative Reference Guide.

The guide was created to share with the advertising community in order to bring more attention to the unique aspects and power of the Digital OOH medium and more importantly, how to use it for your own ends. This basic guide provides insight and understanding for those working within Digital OOH to support the work flow, creative considerations and general landscape of creative requirements.

Adcentricity began this project starting in January 2010, to facilitate a collaborative effort between fourteen different media, creative and research companies across North America with deep roots and significant experience in the medium.

To access the Guide, log onto: http://adcentricity.com/RESOURCES/creative-reference-guide/




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