PumpTop TV Teams Up With CBS Radio Personality Danny Bonaduce

Author:
Publish date:
Social count:
0

“Psst, hey you. Yeah, you.” Those are the words of Danny Bonaduce, formerly of The Partridge Family TV show, now radio host in Philadelphia on CBS’s 94 WYSP. The entertainment star is announcing his appearance this week on PumpTop TV, the nation’s leading out-of-home digital media network reaching millions of motorists each month. PumpTop TV’s ability to create and target custom, locally-focused content means that Danny will be seen exclusively at gas stations across PumpTop TV’s Philadelphia network. Danny headlines a dedicated week of local programming which drives motorists in Philadelphia to a richer, more targeted experience. PumpTop TV’s locally-focused programming, curated from the company’s expanding list of content providers, allows even the most in the know to discover new food, music and events in their home town. PumpTop TV reaches 1 million Philadelphians each month.

With his usual comedic aggressiveness, Danny pretends to tap on the PumpTop video screen to get the attention of motorists in Philadelphia who are filling their automobile tanks with gas. “Remember me? What have I been doing lately?” asks Danny. To the surprise of many he answers his own question. “Well, if I haven’t been getting arrested lately, I must have been doing something. I am appearing on PumpTop TV and I am also doing mornings on 94.1 WYSP from 5:30 am to 9am. It’s the early show in the morning. Just listen.” Danny is known throughout the world as a multi-talented star in movies, films and stage. Now he is rocking Philadelphia hosting a major radio show that only someone with his wit and style could provide.

To underscore the interactive radio exposure on PumpTop TV, CBS is also conducting a radio call-in contest on Philadelphia’s top sports station, 610 WIP. Lucky winners will receive free tanks of gas all week long. 94.1 WYSP is Philadelphia’s leading rock station, the Rock You Grew Up With From the 70’s, 80’s and 90’s.

Related

CBS Acquires SignStorey

CBS Corporation announced today that it has entered into a definitive agreement to acquire SignStorey, Inc., a leader in the distribution of video programming and advertising content to retail stores. The purchase price is $71.5 million in cash. SignStorey will be renamed “CBS Outernet” upon closing of the deal and is expected in the fourth quarter of 2007, pending regulatory review. With digital video displays in more than 1,400 grocery stores in major markets across the United States, SignStorey offers advertisers the opportunity to reach consumers with targeted content that can be customized by region and by daypart. The company’s satellite-delivery system enables immediate, customized programming and messaging to each individual system...

CBS Outdoor HD Poster

CBS Outdoor has unveiled the world’s first-ever high-definition video platform poster, the Video Two-Sheet, as part of HBO’s True Blood campaign. This New York transit advertising campaign is located at Times Square subway station, one of the world's most iconic, heavily trafficked subway stations. CBS Outdoor is lau

PumpTop TV Expands Florida Reach

PumpTop TV , the out-of-home digital media network , announced the addition of 25 gas and service station partnerships in Tampa and Orlando. The Florida expansion announcement follows on the heels of PumpTop TV’s recent move into Detroit . PumpTop TV is part of a nationwide affiliate network wit

Neilsen Numbers for Gas Station TV

Gas Station TV, active in digital out-of-home media, has published a study that it says “demonstrates its effectiveness in reaching mobile consumers,” as 70 percent of participants in a recent Nielsen Media Research study recalled advertising shown on its network. The study also showed that 78 percent of participants agree that GSTV is a good source of product information, and 84 percent will watch or listen to GSTV at their next visit. The study was conducted at GSTV-equipped gas stations in some of the nation’s top media markets including New York, Los Angeles, Chicago and Atlanta...

World’s Best FEC Teams Up With Texas Digital for Signage Solution

Boondocks Fun Center recently expanded its use of VitalCAST digital signage to its newest facility in Kaysville, Utah. Texas Digital was once again chosen as the provider to deliver state-of-the-art information and entertainment to the facility, which offers miniature golf, bumper boats, two go-cart tracks, laser tag,