Almo Professional AV Becomes First Distributor with Entire Sales Force Earning Digital Signage Certification -

Almo Professional AV Becomes First Distributor with Entire Sales Force Earning Digital Signage Certification

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PHILADELPHIA, PA --Almo Professional AV, a value-added distributor serving the needs of professional audio/visual integrators, dealers and consultants, today announced that it is the first distributor in the industry to have its entire sales force successfully complete the Digital Signage Certified Expert (DSCE) program. The sought-after DSCE designation signifies that the Almo Professional AV sales team has an expert understanding of all the components in a digital signage network and can help channel partners create and sell effective digital signage systems.

According to the Q2 Digital Signage Expo Quarterly Business Barometer, the total percentage of international respondents who were positive about the future of the digital signage/digital out-of-home industry remains at 97 percent, even in a down economy.

“Digital signage is clearly one of the fastest-growing segments of the commercial audiovisual industry,” explained Sam Taylor, executive vice president and COO of Almo Professional AV. “The challenge is that most professionals don’t have a full understanding of how to take all the complex parts of a digital signage system to produce an effective image and create value in the network.” He continued, “This designation gives our partners an edge because not only can they get all the digital signage hardware and software from Almo Professional AV, they also have an expert resource to guide them through the process and help them create a system that is the best solution for their customers.”

“In the world of audiovisual today, it is all about the solution. You must understand the need before you can address the way to solve the problem,” said Alan Brawn, principal of Brawn Consulting and the Digital Signage Experts Group. “Congratulations to Almo Professional A/V as the first distributor whose staff is 100 percent DSCE certified in the art, science and business of digital signage. A knowledgeable team provides customers with a solutions approach rather than a spec sheet sent in an e-mail. Taking care of the customer properly is the foundation of good business from any perspective. Well done."


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