STRATACACHE and Verizon Collaboration Announced at NRF -

STRATACACHE and Verizon Collaboration Announced at NRF

Publish date:

Verizon and STRATACACHE announced today a technology collaboration that will enable retailers to interact more closely with customers at the point of decision, while enhancing the shopping experience and building brand loyalty. Unveiled at Retail's Big Show in New York, the joint solution features STRATACACHE's digital-signage software and technology, powered by Verizon's 4G LTE network and infrastructure.

"Influencing consumers at the point of decision is critical for leading retailers and brands," said Chris Riegel, CEO at STRATACACHE. "With the continued fragmentation of consumer advertising, messaging to the consumer at the point of decision is the last and best opportunity to influence the consumer. The goal of our joint solution is to create unique customer experiences that help the consumer feel a connection with the brand and retailer, while facilitating a better shopping experience. Verizon's 4G LTE reliable network enables our media-rich vision of Digital@Retail™."

STRATACACHE's digital-signage technology is highly interactive, allowing customers to browse product catalogs, download digital coupons, view product tutorials, give brand feedback, scan QR codes and use social media.

The joint digital-signage solution includes a STRATACACHE media player, ActiVia for Media digital signage software and high-definition display, all running on Verizon's 4G LTE network and hosted either as a cloud service or within a customer's data center. With STRATACACHE's ActiVia software, retailers can log into a Web portal to easily create, schedule, manage, distribute and monitor digital signage messages in-store from their PC or any Verizon mobile device. Consumer-facing media can be updated instantaneously or altered to reflect changing market conditions, adapting to store, region, time-of-day or consumer demographics.

"Verizon's relationship with STRATACACHE allows us to help retailers provide an enhanced experience with consumers – regardless of where customers interact with the products," said Ravi Bagal, vice president of Verizon Retail. "Customer interaction must take place beyond the four walls of a retail store, and digital signage is a key tool to help retailers further that conversation while building brand loyalty."

As part of their agreement, both companies plan to market the joint solution to their respective customer bases.The companies will also collaborate on future product-development work.

STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the top 500 largest firms in the retail, finance, QSR, hospitality, manufacturing and media sectors, STRATACACHE's products help retailers and brands connect with consumers in digital at retail experiences in out-of-home and everyday life. For more information:


STRATACACHE and SapientNitro

 STRATACACHE, a provider of scalable digital signage, content distribution and enterprise video technologies, announced today its newly formed alliance with integrated marketing and technology services firm, SapientNitro. This alliance offers customers in the retail, banking, service, hospitality and quick-service re


STRATACACHE CEO Chris Riegel led a session on March 19 during GlobalShop 2008’s Digital Signage Day. During the session, titled “Successfully Deploying a Large-Scale Retail Digital Media Network,” Riegel discussed the technical challenges associated with large-scale digital media deployments and what it takes for retailers to be successful in their digital signage initiatives. An increasing number of major retailers are leveraging digital signage to communicate with their customers at the point of sale, but often experience serious constraints when delivering rich media to highly distributed edge locations. Installing 10 to 20 in-store displays compared to thousands of displays will dramatically change network and software requirements. Riegel addressed these issues, covering the planning and conception, approaches, expenses, and the major technical challenges and requirements of a large-scale digital media network implementation. Riegel specifically exam

Intel Connected Store at NRF

Intel Corporation has unveiled, at the NRF Big Show, its Connected Store concept, a two-story, 2,400 square-foot futuristic retail storefront equipped with the latest technology for the retail and digital signage market segments. “The interactive demos illustrate how retailers are able to reduce energy consumption, l

Image placeholder title

STRATACACHE Interactive Retail Journey

STRATACACHE today unveiled a new, interactive retail journey allowing consumers to become more involved in the shopping experience.STRATACACHE’s Connected Journey features unique, interactive ways for retailers to inspire consumers during the path-to-purchase.From digital signage to leading-edge interactive technology, each experience provides an opportunity for retailers to attract and engage shoppers, drive product awareness, activate shoppers and strengthen customer loyalty.