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HSBC Bank and Scala Win DRE Award

  • Scala, Inc. and HSBC Bank in Dubai, UAE won the 'Best in Class Creative Content: Financial Market' award at the 2006 Digital Retailing Expo in Chicago. The award, one of only six awarded, highlights excellence in Digital Signage applications for the financial industry.
  • Specialized Software Services LLC (SSS), a digital signage solutions provider in the UAE
  • and GCC, supplied HSBC, the largest and most widely represented international bank in the Middle East, with a digital signage network using SCALA InfoChannel software. A network of Plasma screens was installed in HSBC's Dubai Internet City office as well as its branches across the UAE.
  • HSBC's management found that these digital screens enabled the bank to enhance its internal
  • communication between management and staff. A consistent stream of messages to staff are
  • disseminated easily in an attractive manner and updated constantly.
  • "A well informed staff understanding the Bank's objectives is a key goal for us. A modern paperless
  • communication tool that catches employees' attention, be flexible and quick to deploy was our aim.
  • SCALA InfoChannel has been beneficial in cascading Bank's promotions and updating information
  • at a branch level, thus ensuring that all staff is well informed," explained Ahmed Maher, Regional
  • Manager IT, HSBC Bank Middle East Limited.
  • Owing to the success of the project, HSBC began the second phase of the project by installing
  • additional screens in the customer facing areas. For phase three the HSBC management is looking
  • at installing screens at the ATMs in the remote sites.
  • "It's really rewarding to the entire Scala team to see our platform be chosen by so many high-profile,
  • industry leaders," said Gerard Bucas, Scala President and CEO. "We heartily congratulate all of the
  • winners and especially HSBC who power their network with Scala InfoChannel."
  • HSBC Bank and Scala Wins Prestigious Digital Retailing Expo Award in Chicago
  • Information on Scala, Inc. can be found at Or contact
David Keene is a publishing executive and editorial leader with extensive business development and content marketing experience for top industry players on all sides of the media divide: publishers, brands, and service providers. Keene is the former content director of Digital Signage Magazine.